Ep. 55 | Craig Swerdloff (Wellput): Reinventing Newsletter & Email Performance Marketing with AI

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How can brands and publishers make newsletter sponsorships faster, smarter, and more effective?

In this episode of Performance Marketing Spotlight, host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Swerdloff, co-founder of Wellput, about the evolution of email and newsletter marketing from the early Silicon Alley days to today’s AI-driven era.

Craig shares his journey from a Vermont Internet café internship to building and selling successful email tech companies, and reveals how Wellput helps brands buy and sell newsletter sponsorships more efficiently.

🔹 What you’ll learn:

• How AI is transforming newsletter targeting
• The new best practices for performance-focused email marketing
• Why building direct subscriber relationships matters more than ever

If you’re in performance marketing, affiliate partnerships, or B2B media, you’ll take away actionable strategies for reaching engaged audiences in 2025 and beyond.

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