Ep 438 - Rethinking Game Marketing from Concept to Connection with The Gaming Playbook

Many indie games struggle not because they lack quality, but because teams never get clear on who they're building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch.

We dig into empathy-driven decision making, avoiding shallow data traps, and building trust with players in ways that actually scale. This isn't about hacks or hype — it's about clarity, intention, and building games that last.

Episode Shownotes Link: https://rengenmarketing.com/438