Ep #294: How Niching Down Builds Business Resilience with Liz Toombs

As creatives, many of us are afraid of niching down. We worry it will limit our options or turn potential clients away. My guest this week believes the opposite is true. Liz Toombs has found an amazing design niche that has allowed her business to thrive even during tough economic times: sorority house design.

If you're afraid that niching down will negatively impact your bottom line, Liz is here to explain how a niched-down business can be the most resilient in a shifting industry. We're discussing why anything can be a niche in the interior design industry, and how sorority house design has given Liz a constant source of business since the 2008 recession.

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