October 18, 2023

Is Marketing Professional Services Different?

Episode: 20
 

Episode Notes

Welcome back to the Challengtunity Podcast! In this special episode, your hosts Chris Lawson and Jordan Woolf are taking a trip down memory lane to revisit a past gem from the podcast archive. Episode 20 delves into the intricacies of marketing professional services, a topic that remains as relevant as ever for businesses such as Real Estate Agencies, Law Firms, Financial Advisors, and Accountants.

In a world where marketing strategies are ever-evolving, the challenges faced by professional service providers are unique. Chris and Jordan navigate this complex landscape with a keen eye for the nuances that set these businesses apart. They start by delving into the art of addressing your audience effectively, emphasizing the importance of identifying your target demographic and crafting marketing messages tailored to resonate with them. They also navigate the intricate terrain of legal ethics and legislation, guiding you on how to market your services while maintaining ethical and legal compliance. The episode continues with a focus on quantifiable results, discussing the significance of metrics and data-driven decision-making in measuring the impact of your marketing strategies. Additionally, they take a deep dive into various business models available for professional service providers, including recurring revenue, one-off services, and retainers, helping you discover the model that aligns best with your specific needs. 

Join us for this insightful throwback episode where Chris and Jordan revisit the fundamental principles of marketing professional services, providing you with the knowledge and inspiration to take your business to new heights. Whether you're a Real Estate Agent, Attorney, Financial Advisor, Accountant, or any other professional service provider, this episode is packed with actionable advice to help you thrive in a competitive market. Don't miss it!

Key Topics:

Marketing for Professional Services

• The Audience
• Navigating Legal Ethics and Legislature 
• Real Business Impact & Measurement
• Business Models (Recurring, Retainer, and One-off-need)

Marketing Tips for Professional Service Marketers

• The power of thought leadership
• Building a referral base

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com
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