Entrepreneurship 101: Using Data to Your Advantage

In this week’s episode, Paul sits down with Phil Masiello to discuss what makes a disruptive business model and how startups can cut through the noise of today’s digital age. Phil shares how startups can use data to their advantage, and best practices when using it to target customers. Phil is the founder and CEO of Crunchgrowth Revenue Acceleration Agency, a comprehensive marketing solutions provider for startups. He has written several booking including Think-Engage-Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age and Empires and Entrepreneurs: How Business Shaped The World: Stories of Entrepreneurs and Entrepreneurship Throughout History. Follow Phil and Rocket Software on LinkedIn.