"Entertain or die," Taylor Herring's CEO Sam Corry on the PRmoment Podcast

Ben Smith introduced Sam Corry, CEO of Taylor Herring, discussing the agency's history, evolution from media focus to consumer PR with an "entertain or die" mantra, and its recent internal shifts following the departure of founders Kath and James Herring after 24 years. Corry emphasized that Taylor Herring’s current strategy focuses on integrated, long-term brand building, and announced the launch of "Cited," a proprietary GEO tool developed with Publicis Group's Performix to leverage extensive consumer data and provide measurable ROI for clients. Corry also highlighted the rapid growth of St. Mark Studios, Taylor Herring's standalone brand experience agency, and stressed the industry's need for data tools to demonstrate measurable results.