If you’re too embarrassed to put your name to your content… why should Google recommend it?

In this week’s episode, Darren explains why faceless, AI-generated content is slowly killing credibility online - and what to do about it.

If you want to be trusted by search engines and AI tools like ChatGPT, you need to show who you are. That means your name, your experience and your expertise front and centre on your website.

Because here’s the truth that we all know deep down: when people and algorithms can’t see who’s behind the words, they stop trusting them. And if ChatGPT can’t tell you’re the expert, it’ll recommend someone else who is.

This episode is a must-watch for business owners who want their content to stand out - and be cited by AI, not replaced by it.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Every business owner has their own secret recipe - the way they do things that makes their company unique.

But what happens when that recipe lives only in your head? When processes, systems and client knowledge disappear the moment you step away?

In this week’s episode of The Engaging Marketeer, Darren speaks to Taruna Chauhan, a business owner who turned her passion for preserving her family’s recipes into a powerful lesson about systems, wellbeing and legacy.

From reversing pre-diabetes and creating her FRESH Framework, to understanding the “why” behind how we work, Taruna’s story is one every entrepreneur needs to hear.

It’s a reminder that structure, purpose and self-care aren’t opposites - they’re the real ingredients of sustainable success.

About Taruna Chauhan

Taruna is a health and mindset coach, author, and founder of the Inner Wisdom Coach brand. After reversing her own pre-diabetes through lifestyle changes, she created the FRESH Framework — a holistic approach combining nutrition, movement, and mindset to help others achieve long-term wellbeing.

A former NHS professional, Taruna is also the author of Recipes from a Gujarati Kitchen, a cookbook preserving generations of authentic family recipes and cultural traditions. She runs workshops, speaks at events, and mentors through organisations such as Migrant Leaders UK, guiding people to reconnect with their values, habits, and “inner why” for healthier, more fulfilling lives.

Website: https://www.tarunachauhan.com/

LinkedIn: https://www.linkedin.com/in/tarunachauhan/

Facebook: https://www.facebook.com/tarunachauhaninnerwisdomcoach/

Instagram: https://www.instagram.com/tchauhaninnerwisdomcoach/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Someone had to say it - and Darren did.

In the latest episode of The Engaging Marketeer, Darren talks about the unspoken rule in UK business - the one that stops us from calling out bad behaviour.

Why do we “keep the peace” when someone does a terrible job? And how does that silence end up protecting the very people who shouldn’t be trusted?

This episode digs into why that British tendency to “not make a fuss” might be costing small businesses thousands - and what we can do to change it.

If you run a business, network regularly or rely on referrals, this is one episode you can’t afford to miss.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

LinkedIn Post: https://www.linkedin.com/posts/darrenjamieson_when-you-get-ripped-off-by-someone-who-doesnt-activity-7371465132109111297-owX5/

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.