In this week’s episode of the En Factor we welcome Ashley Stark, founder of Peri Hair Care. From studying marketing at Purdue University, to specializing in the marketing field at Angie’s List, to getting involved with the hair care industry and starting her own venture in Indianapolis that simultaneously focuses on hair health and scalp health. Ashley discusses how she discovered a gap in the hair product market that led to her starting Peri Hair and developing trichology-backed shampoo, conditioner, and serum that are safe for any color of hair while being all natural. Tune in to gain some insight on Ashley’s experiences on entering a saturated market, marketing, networking, and balancing a very busy schedule as an entrepreneur and a mother.

Key Words: Women in entrepreneurship, Product Development

Join us in this enlightening episode of the En Factor with Kyle Mau, CEO and founder of HireUA. Kyle’s entrepreneurial journey is a unique one, starting from a successful dating advice blog to launching an olive oil venture, and eventually founding HireUA to connect the rich talent pool of Ukraine with all sorts of Western companies. In our conversation, he shares his insights on leveraging the Ukrainian workforce to create cost-effective hiring solutions for Western businesses, as well as the challenges of scaling a business, managing a remote team, and the importance of building a strong company culture. Join us and learn a plethora of lessons from Kyle regarding leadership, dealing with uncertainty and failure, the importance of sales, and balancing work and your health.

Key Words: Scaling Companies, Leadership

Join us for our conversation with Niklas Dorn, co-founder and CEO of Filestage, a leading software company revolutionizing content review and approval processes. With a Master's degree in Electronic Media and a passion for marketing and remote collaboration, Niklas shares insights into the journey of building Filestage and addressing critical gaps in the marketing tech stack. Discover how Filestage is empowering teams worldwide to streamline content workflows and collaboration, all while balancing the demands of entrepreneurship and family life.

Key Words: CEO, Marketing