Email Marketing — Rant + Real Strategy [Ep. 331]

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Let’s talk about one of the most misunderstood tools in online business: email marketing. Somewhere along the way, service providers started treating emails like spam instead of strategy, and it’s driving Michelle absolutely crazy. Because here’s the truth: email isn’t the enemy. Bad strategy is.

In this episode of The Real Truth About Business, Michelle dives into why small business owners need to stop hating on email and start using it with purpose. She breaks down how to use your list to build genuine relationships, nurture leads, and convert clients, all without being spammy. You’ll hear the difference between poor email practices and powerful communication that actually connects.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode will help you rethink how you use email as one of your most valuable business growth tools.

You’ll learn:

• Why email marketing still works (and why it’s not “dead”)
• The real reason people get frustrated with inbox overload
• How to ethically and legally grow your list with consent
• What to include in a high-converting welcome sequence
• How to create value-driven emails that people want to open

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

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Here's your Next Steps:

1. Take the "Where's the Gap in Your Business Strategy" Quiz
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3. Visit my website to learn more and apply for the Focused Visionary Accelerator
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About the Host:

Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD business owners. Creator of the Focused Visionary Accelerator and host of The Real Truth About Business podcast, she helps clients simplify, focus, and grow sustainably. With 15+ years in business operations, she’s known for turning big ideas into simple, profitable action plans.