Elina Halonen - PROPELLING INNOVATION BY ELIMINATING SECRECY & PROPRIETARY INFORMATION

The Day One podcast – Insights Room 101 is hosted by Hannah Mann. Guests coming on the show describe three of their worst professional pet peeves and aim to convince Hannah to bin one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is Elina Halonen, a behavioural insights strategist. Elina joins us on the Room 101 podcast to share what things in the industry she’d like to see banished to Room 101 forever. The main pet peeves Elina describes are: the shiny, shiny syndrome, proprietary methods, and a lack of knowledge of the history of market research. Elina provides meaningful criticism during our conversation, and we hope you enjoy it. Listen to the full episode to find out which one got banished to Room 101 forever.