Welcome to the Ad Undergrad Podcast! A show where Katie Moy and Julian Lewis sit down with marketing practitioners to share their experiences, insights and tips from the industry. The Ad Undergrad Podcast was created to give students, recent grads and those switching industries the opportunity to learn about advertising outside the classroom and provide career advice through the paths of practitioners.

In a constantly changing industry, how do you keep your finger on the pulse? The key - an appetite for learning and resources like U of Digital. In today’s episode, Katie and Julian sit down with U of Digital’s Founder, Shiv Gupta. They talk about the importance of self-awareness throughout your career and the value of young people in this industry. He shares his career journey - from the creative way he landed his first job in tech to creating the U of Digital platform. Don’t miss this episode - it is packed with resources and important advice that will help you better set the course of your career. If you love learning, this episode is definitely for you!

Jump straight into:

(01:09) - On Shiv’s background, his motivations around U of Digital, and his unconventional method to land a job - “In the back of my mind, I always  realized I was more wired to be in the business world, but I didn't know what that meant.”

(08:10) - The crucial skills for an ever-changing industry - “It's less about the skills that I had in my first job, as opposed to the things I learned.”

(10:31) - The importance of self-awareness and sticking to inspiring figures - “Knowing your own weaknesses, your own strengths and then being willing to admit to those. This matters more than ever.”

(13:27) - The impact of the youngest generations in the present ecosystem - “You have to think about what you're doing, how you're spending your time, and start to think about why that's important to a business.”

(17:21) - On U of Digital’s mission and why the appetite for learning is critical for the field - “Education is the most strategically valuable thing that I think we can contribute to our society, because it shapes our future.”

(23:23) - Shiv’s advice for students and their journey ahead - “You want to start having some really honest conversations with yourself about what are the things that make you happy.”

Resources

Connect with Shiv through email and LinkedIn

Subscribe to the U of Digital Newsletter

Interactive Advertising Bureau

AdExchanger

Adweek

Ad Undergrad is a podcast hosted by Katie Moy and Julian Lewis. To learn more, visit adundergrad.com and follow on social channels @theadundergrad. You can reach Katie and Julian directly via email hello@adundergrad.com. 

This show is recorded and produced at StudioPod in San Francisco. If you want more details on