Molson Hart is the founder of Viahart, a D2C toy brand, and Edison, a legal technology company. He says every entrepreneur should own two businesses, where one offers more opportunities to scale, is more profitable, or diversifies risk.

I'm all in on Beardbrand, my own D2C brand launched in 2014. Molson is a two-time guest on the podcast. His comment got me thinking about an attractive second company, one that would enhance my life without creating stress and headaches.

So in this episode I'll depart from my typical interviews and, instead, describe my ideal business.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/my-ideal-second-business

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts


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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider.
https://www.practicalecommerce.com

Dave Diederen is the founder of Syntra, a Netherlands-based conversion rate optimization agency. He encourages ecommerce brands to test product pages, ads, and, well, everything.

He says merchants often prioritize their sites' aesthetics over copy and content, a big mistake. "Content and copy play a very big role in conversions, if not the biggest," he states.

In this episode, he shares conversion wins, product and home page tactics, A/B strategies, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/content-beats-design-says-cro-pro

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

Since 2013 Cherene Aubert has managed, advised, and executed ecommerce marketing campaigns. She's worked for agencies, merchants, and as a freelance consultant. Her D2C advisory firm, Growth Capital, helps scale premium, high-growth brands.

Experience guides her advice. Brands are too quick to discount slow-moving products, she says. Bundles or buy-one-get-one offers are often better. Higher-priced goods typically appeal to existing customers, not new ones. Influencers drive acquisition.

She shared those views and more in this episode.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/brand-strategist-ditch-the-discount

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com