EYE OWN A BUSINESS Podcast Por IDOC arte de portada

EYE OWN A BUSINESS

EYE OWN A BUSINESS

De: IDOC
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What does your ideal optometry practice look like?

Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.

Hosted by Dr. Steve Vargo, this podcast, powered by IDOC, offers expert insights to help you grow your practice, enhance patient care, and so much more.

Copyright 2022 All rights reserved.
Economía Enfermedades Físicas Gestión y Liderazgo Higiene y Vida Saludable Liderazgo
Episodios
  • How to Connect with Gen Z Patients So They Actually Say Yes
    Apr 14 2026

    In this episode, Dr. Steve Vargo sits down with Kayla Ashlee for a fascinating conversation about one of the most misunderstood groups walking into today’s practices: Gen Z patients.

    Why are so many doctors and opticians struggling to connect with this generation?

    Steve and Kayla explore how Gen Z’s digital upbringing, constant access to information, and high sensitivity to inauthenticity are changing the way practices need to communicate. They unpack why traditional “doctor talk,” overexplaining, and product-heavy presentations often fall flat—and how these missteps can quietly lead to lower capture rates, weaker trust, and missed opportunities in the optical.

    This conversation goes far beyond generational stereotypes. It’s about learning how to communicate more clearly, guide more effectively, and create an experience that feels personal rather than transactional. Kayla shares practical insights on simplifying language, improving handoffs, asking better questions, and creating more customized optical experiences that resonate not only with Gen Z, but with patients across the board.

    Not fully confident in what your practice's numbers are telling you? It's time for a financial health review.

    Book your Financial Health Review Call

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    57 m
  • Why your satisfied patients aren’t referring you (and what actually works)
    Apr 7 2026

    In this episode, Dr. Steve Vargo tackles a frustration nearly every practice owner has experienced: your patients like you, your patient surveys are positive—and yet referrals just aren’t happening.

    Why is that?

    Drawing on behavioral science and real-world experience, Steve challenges a common assumption in healthcare: that satisfied patients naturally become advocates. The research tells a different story. Patient satisfaction alone does not drive referrals—trust does. And more specifically, it’s the kind of trust that makes patients feel like you’re genuinely on their side.

    Through a relatable story and practical insights, Steve unpacks what actually drives word-of-mouth in healthcare, including the powerful role of memory, emotional moments, and how visits end. He introduces key concepts like the “peak-end rule,” the intention–behavior gap, and why even well-intentioned patients often fail to follow through on referring others.

    If you’ve ever wondered why happy patients don’t automatically translate into practice growth, this episode will shift your perspective—and give you a more intentional, human-centered approach to generating referrals that actually happen.

    Not fully confident in what your practice's numbers are telling you? It's time for a financial health review.

    Book your Financial Health Review Call

    Follow our Podcast on All Available Platforms

    Follow our Podcast on Instagram

    Follow IDOC on Facebook

    Follow IDOC on LinkedIn

    Watch our Podcast Video on YouTube

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    19 m
  • The Future of the Workforce: Why Your Next Hire Might Not Be in Your Office
    Mar 31 2026

    In this episode, Dr. Steve Vargo sits down with Cory Pinegar for a practical conversation about virtual assistants, remote staffing, and why more optometry practices are taking a serious look at hybrid teams.

    Steve and Cory unpack some of the biggest misconceptions doctors still have about virtual assistants—from concerns about communication and quality to fears about accountability, culture, and whether remote team members can truly feel like part of the practice. They also explore why virtual staffing is not a “plug and play” solution, and what practice owners need to do on their end to make it successful.

    This conversation goes beyond outsourcing as a cost-saving tactic. It’s about building a smarter workforce for the future—one that blends in-office staff, remote team members, and AI in a way that reduces overload, protects team culture, and creates more space for meaningful patient connection. Corey shares practical insights on hiring, onboarding, training, setting clear expectations, and helping virtual assistants become real members of the team rather than just invisible support in the background.

    Not fully confident in what your practice's numbers are telling you? It's time for a financial health review.

    Book your Financial Health Review Call

    Follow our Podcast on All Available Platforms

    Follow our Podcast on Instagram

    Follow IDOC on Facebook

    Follow IDOC on LinkedIn

    Watch our Podcast Video on YouTube

    Más Menos
    41 m
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