• EP7 - 3C’s Case Study: Creativity: Clemson Engineering - Haiti Water Story

  • Dec 1 2020
  • Duración: 23 m
  • Podcast

EP7 - 3C’s Case Study: Creativity: Clemson Engineering - Haiti Water Story Por arte de portada

EP7 - 3C’s Case Study: Creativity: Clemson Engineering - Haiti Water Story

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  • Creativity | Community | Clients: 3C’s Case Study This is a 3C’s Case Study examining the needs of our client Clemson University Engineering, Computing, and Applied Sciences (CECAS) and how to use storytelling to achieve the enrollment and awareness goals. In this 3C’s Case Study, we take a look at one of our most dynamic projects. Using a blend of documentary and cinematic storytelling techniques, we helped Clemson University’s College of Engineering with their recruitment and outreach initiatives. Client Overview The Public Relations, Outreach and Media Opportunities (PROMO) group has long been the creative fulfillment team for CECAS. Through various intersecting initiatives, the PROMO group works directly with the Dean to expand and improve the marketing and public outreach of the college. The PROMO group draws upon the diverse talents of it’s members, who utilize equally diverse fields such as communication, technology and media to fulfill their passion of promoting the college and its departments. Goal Of Project The goal of this project was to visually showcase a department of the College of Engineering for promotional purposes. The PROMO group first partnered with Rettew Creative to perform a year long audit to identify creative narratives that would appeal to multiple target audiences for the purpose of increasing enrollment and providing value to the engineering degree. Rettew Creative identified numerous storylines including a water project in Haiti spearheaded by Clemson Engineers for Developing Countries (CEDC). This group appealed to us because of the amazing work they were doing in regards to water purification efforts in a small village of Haiti. Since we were producing a cinematic piece, we believed the rich landscape of Haiti and the nature of the work involved would offer us ample visual opportunities. Bottomline, the main goal was to create a visual story showcasing Clemson students working in Haiti as they continued the water purification efforts. We wanted to capture a theme, the steps Clemson students were taking to change the world.
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