EP19: The "Robin Hood Narrative": Becoming A Modern Day Folk Hero With Content

What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning from successful heights with valuable knowledge to share.

Using the example of a marketing expert who, after working with big brands like Coca-Cola and Nike, decides to share their hard-earned knowledge with small local businesses, we unpack this powerful concept.

The power of the Robin Hood narrative is immense, it can transform your business into a force for equity and fairness in your industry. Tune in and learn how to become the champion your audience needs!

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