EP 445 | How we revived a client’s “dead” email list

Have you ever looked at your email stats and thought, is anyone even reading these?! You’re not alone.

In this episode of the 6-Figure Secrets Podcast, Allison digs into how she helped one of her Done-For-You Email Funnel clients take a “dead” list (15% open rates and 0.3% click rates) and completely revive it, doubling their open rates and multiplying their click rates by TEN.

She’s walking you through what flopped, what worked, and the exact five-step plan you can steal to get more eyes on your emails, and more sales in your business.

TAKEAWAYS:

• Why open rates matter more than you think (and why “industry standard” isn’t good enough).
• The three subject line styles you need to test now to boost open rates.
• How changing just your sender name can make your emails feel more personal (and actually get opened).
• The biggest mistake people make with click-throughs and the simple fix that doubled this client’s clicks.
• A five-step action plan to revive your email list without overhauling your entire funnel.

RESOURCES:

Check out the blog post that accompanies this episode for additional resources

Want more behind-the-scenes strategies like this? Subscribe to the Email Marketing Trend Report for just $7/month and get real client case studies, data-backed tweaks, and actionable tips delivered straight to your inbox. No fluff, just what’s actually working in email marketing right now.

Want to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com