EP 193: How Therapists Can Get Featured on ChatGPT with Chris Morin

How do you actually get your practice to show up when someone asks ChatGPT, “Who’s the best therapist in my city?” That’s the question I dive into with Chris Morin from Moonraker AI in this episode. AI-driven search is changing fast, and therapists who want to attract private pay clients can no longer rely only on traditional SEO. Chris and I break down what’s shifting, why AI is now a major marketing channel, and what practical steps you can start taking today to make sure your name appears in these new AI-powered answers.

You’ll hear us talk about how Google, Bing, ChatGPT, and other platforms are shaping this new landscape, what kinds of content AI loves to pull from, and how even smaller or newer practices can level the playing field. If you’ve been wondering how to stay ahead as a therapist in 2026, this episode will give you clarity, strategy, and real-world action steps you can start right away.

Topics Covered in this Episode:

• 3:54 Why showing up on AI search is different from traditional Google SEO

• 5:23 The surprising “equalizer” effect AI is having for smaller practices

• 7:00 How AI-written content can actually boost your visibility

• 8:15 Why turning your website into an FAQ hub makes you more AI-friendly

• 10:44 The overlooked shortcut to showing up in local AI searches

• 13:07 Why directory listings are more influential than ever

• 19:39 How reviews and the way they’re written impact AI search results

• 22:24 Why Reddit and Instagram might suddenly matter for your SEO

Join the Practice Accelerator to make sure you get access to a deep dive we are doing on this very topic in October: https://www.theentrepreneurialtherapist.com/practice-accelerator

Resources Mentioned:

Join the Practice Accelerator: https://www.theentrepreneurialtherapist.com/practice-accelerator

Find out more about Alma here: helloalma.com/danielle

Connect with Chris: https://moonraker.ai/