EP 188: How Therapists Can Grow Their Email List with Tarzan Kay

What if your biggest growth opportunity in 2025 isn’t on Instagram, YouTube, or TikTok, but in your inbox? In this episode, I sit down with email marketing expert Tarzan Kay to unpack why email list building is still the most powerful (and overlooked) marketing tool for therapists who want to scale. Whether you dream of launching an online course, coaching program, or digital products, Tarzan explains why your email list is the foundation you can’t afford to skip and how to start building it strategically today.

We explore the timeless strategies and fresh tactics that help therapists grow engaged lists, craft newsletters people actually look forward to, and use email to create predictable sales.

Topics Covered in this Episode:

• 2:48 - Why email is closer to the sale than any other channel

• 5:53 - The platform Tarzan swears by

• 9:00 - The biggest mistake therapists make when starting a newsletter

• 11:58 - How to use client pain points to instantly grab attention

• 14:42 - A proven newsletter structure that keeps readers coming back

• 18:54 - Why biweekly might beat weekly when you’re starting out

• 20:33 - The low-hanging fruit for building your list right now

• 21:54 - The growth tactic all 7-figure business owners have in common

Wanting to focus on email list building this fall? The Scale Up Mastermind is open for enrollment, where we focus on additional revenue streams and audience building for 12 weeks this fall. Apply today to see if you're a good fit.

Resources Mentioned:

Apply for The Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind

Tarzan’s Free Welcome Sequence Copy Kit: https://tarzankay.com/welcome-sequence-copy-kit

Connect with Tarzan: https://tarzankay.com/