E300 Alix McAlpine: GIPHY Study Shows It's Going Down in the Group Chat

GIPHY/Censuswide Group Chat study for a deeper dive into the numbers.

Alix McAlpine is a creative and strategy leader with experience at the intersection of media, technology, and advertising. She has built and led high-performing teams, launched new products, spearheaded hundreds of impactful branded content campaigns, and developed systems that enable revenue-generating creative organizations to scale while executing flawlessly.

As VP Client Solutions and Advertising at GIPHY, Alix oversees global advertising strategy and client solutions, leading the execution of all sales collateral and proposals, product innovation and marketing, packaging, and creative production. Previously, she led the Creative Strategy group at GIPHY, where she launched the Creators Club, a collaborative community and incubator supporting up-and-coming creators. Prior to GIPHY, Alix was part of BuzzFeed’s creative leadership as Head of International Creative, overseeing branded content across six markets and running the Creative Fellowship program, which accelerated talent development during BuzzFeed’s boom years. Her work at GIPHY earned her a spot on AdWeek's Creative 100, and multiple Webby Awards. Alix has served on the Shorty Awards jury since 2020.