In this episode of Dynamics Corner, Kris and Brad sit down with Lisa Cole, Chief Marketing and AI Officer at 2X and author of Brain Gravity and The Limitless CMO, for a conversation that every business leader, marketer, and partner needs to hear. Lisa drops a stat that reframes everything: 85% of the time, buyers have already formed their finalist list before they ever talk to a human, and over 90% of the time, they pick the company that was already in the top spot. So how do you get on that list? Lisa's answer is digital mass — building enough valuable, findable, human-driven content online that your brand creates its own gravitational pull. But there's a catch nobody saw coming it's no longer just humans doing the searching. AI agents are now consuming your website, evaluating your content, and making recommendations, and if your site isn't built for both audiences, you're invisible. The conversation takes a sharp turn when Lisa gives marketing leaders a window that makes some uncomfortable: you have 9 to 18 months to figure out how AI fits into your go-to-market strategy before the decision is made for you. What does "random acts of AI" look like inside an organization, and why does it lead to skyrocketing costs with zero impact? Why are AI-native startups stealing market share from established brands, and what's the one thing they all have in common? And why are corporate brand pages officially dead while personal brands are thriving? Lisa lays out the frameworks, including one you can start using today, and doesn't hold back on what's coming next. If you think your website, your content strategy, or your team structure will look the same a year from now, this episode might change your mind.

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In this episode of Dynamics Corner, Kris, and Brad welcome back Matt Strippelhoff, CEO of Red Hawk Technologies, for a conversation that steps completely outside the tech bubble and into the boardroom. Forget models, frameworks, and token counts; this episode is for the business leader who keeps hearing about AI but still doesn't know where to begin. Matt's advice? Flip the script. Take AI out of the conversation entirely and start by mapping your most expensive workflows from opportunity to cash. Where are the handoffs? Where's the friction? Where are the mistakes costing you money? Only then do you ask whether AI, agents, or automation can help. The group tackles the questions real businesses are asking right now: which tool should I choose when there are dozens? How do I keep employees from creating shadow IT with personal AI subscriptions? Do I need an AI policy, and who owns it? And the one nobody wants to ask out loud , "Can I really run 14 agents and make billions from the beach?" If you're a business leader wondering how to take the first real step with AI, or a partner trying to help your customers navigate this, start here.

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In a rapidly evolving digital landscape, businesses are constantly seeking ways to improve efficiency and growth. In this episode of Dynamics Corner, Kris and I had the opportunity to speak with Mike Morton, Vice President, Microsoft Dynamics Business Central, about the impressive growth of Business Central, and how businesses can automate routine tasks, allowing employees to focus on strategic initiatives. Key Factors Behind Business Central's Growth - Strong Customer Feedback: Positive feedback from customers has fueled ongoing development and enhancements of Business Central. - Global Reach: While Europe has traditionally been the strongest market, the U.S., South America, and Asia are emerging as significant growth vectors. - AI Integration: The incorporation of AI features has positioned Business Central as a leader in business management solutions. The Role of AI in Business Central As we look to the future, AI is becoming a central theme in Business Central's strategy. AI is not just a buzzword; it's a transformative technology that can enhance operational efficiency and open new avenues for growth. What’s Next for Business Central and AI? Looking ahead, industry leaders emphasize the importance of adopting AI tools like Microsoft 365 Copilot to harness the full potential of AI in business operations. - Business Central is on a growth trajectory, driven by strong customer feedback and AI integration. - AI is reshaping how businesses operate, from efficiency gains to enhanced customer interactions. - To leverage AI effectively, businesses should start with clear objectives and utilize the right tools. In conclusion, Business Central is not just a business management tool; it is a and by embracing AI and leveraging its capabilities, businesses can unlock new growth opportunities and drive greater efficiency.

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