Drivetime Marketing Podcast Podcast Por Julia Carcamo arte de portada

Drivetime Marketing Podcast

Drivetime Marketing Podcast

De: Julia Carcamo
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Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.All rights reserved Economía
Episodios
  • Keep / Fix / Toss: A Practical System for Marketing Discipline

    Keep / Fix / Toss: A Practical System for Marketing Discipline
    Apr 2 2026
    Marketing drift rarely announces itself—it accumulates through calendar bloat, offer sprawl, and reinvestment creep. This companion listen breaks down a simple decision rhythm: Keep what performs, Fix what’s close, Toss what clutters results, then run it on a weekly/monthly/quarterly cadence. If your team is exhausted and results feel “fine,” this is a practical way to create space, protect profit, and keep the plan usable all year. Perfect for casino marketers who want sharper decisions without adding more work. Get the Keep Fix Toss Framework at https://bit.ly/4t3Bjn9 Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c
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    15 m
  • How Hotel Experience Shapes Loyalty in Casino Marketing

    How Hotel Experience Shapes Loyalty in Casino Marketing
    Mar 26 2026
    Casino marketers spend a lot of time thinking about offers, promotions, and reinvestment—but the hotel experience often plays a major role in whether a guest wants to come back. In this conversation, Julia Carcamo talks with hospitality consultant Ben Scholl about why the first few minutes of a hotel stay matter so much, how friction at arrival can quietly undermine the brand, and why guest experience is a real driver of loyalty. They also explore service recovery, consistency, and the importance of human interaction in shaping how guests feel about a property. Along the way, Ben shares practical insight into how marketing and hotel teams can work together more effectively to deliver an experience that feels aligned, intentional, and worth repeating. Ben on LinkedIn or at ben@btocsolutions.com Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c
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    29 m
  • 7 Casino Marketing Myths (and What to Do Instead)

    7 Casino Marketing Myths (and What to Do Instead)
    Mar 20 2026
    The casino marketing playbook still “works”—but it often drives response without building preference. This quick, practical reset breaks down seven myths that inflate reinvestment, reward offer-shoppers, and turn your calendar into chaos. You’ll get a replacement model you can run: clearer segment goals, better sequencing across channels, and KPIs that measure incremental profit—not just redemption. Perfect for marketers who want sharper decisions between meetings and property walks. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c
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    16 m
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