Doug Zarkin (Pearle Vision) | The Northstar of Marketing

In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world.  

So get ready to learn about...

• Leadership challenges/opportunities when everyone is working from home.
• Customer acquisitions and the rapidly evolving digital landscape around privacy.
• Why it's important that your brand positioning becomes your company's Northstar.
• Examples of brilliant marketing campaigns using emotional sentiment.
• What consumers are craving from brick & mortar retailers. 

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