Doll Packaging with Darren Sander

This week I’m joined by the incredible Darren Sander to talk all things DOLL PACKAGING! 📦✨ Darren has designed packaging for My Scene, Barbie, She-Ra, Disney ILY and so many more iconic lines!
We dive into why packaging matters—from marketing + storytelling, to design + accessibility, and even how it impacts our environment
We also chat about:
💰 How designers work within budgets
📦 How packaging has evolved over the years
🤖 How AI may shape the future of toy + doll packaging
…and SO much more!
If you’re a doll lover, collector, or just curious about the hidden world of toy design—you won’t want to miss this one! 🎀💗

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**Theme song used from Facebook Sound Collection

Have a doll line that you think you could talk hours about?! Reach out to me at [e-mail] and you could be featured on this podcast!