Alan Clarke, executive director of Advanced EV Programs at Ford, joins Max to discuss his team's work on the Universal EV Platform—an ambitious plan to make low-cost, next-gen vehicles that make the existing Mustang Mach-E and Ford F-150 Lightning look old-school. Ford's first BEV efforts were well received but had no path to profitability and were simply too expensive for consumers. Now, his team of Tesla vets and auto industry outsiders is using first principles engineering to do more with less, starting with a Ranger-sized pickup truck around $30,000.

Max and Ed go over
- The engineering tradeoffs going into the design like battery chemistry choices
- Emerging use cases like vehicle to grid and vehicle to home
- What first principals engineering looks like and the benefit of starting fresh
- Merging Michigan and California cultures to create a startup environment inside of one of the world's largest automakers

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Resources and Links:
Check out Ford's Bounty Hunters video

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Ed Kim joins Max from AutoPacific, where he's the chief analyst, to discuss data and insights he's gotten from working with nearly every major OEM on EVs' near future outlook. The good news? There's lots of work on affordability. Also, Republicans really are warming to EVs, as our own polling also shows. The bad news? The affordable EVs can't come soon enough, as fire sales on existing inventory is likely unsustainable for the industry.,

Max and Ed go over

• The exciting recent news out of Detroit with Ford's Universal EV Platform
• The upcoming launch of the affordable R2
• The rise of software-defined vehicles across the industry
• Where the industry goes after the loss of the tax credit

▶️ Watch the episode: YouTube
🎙️ Listen on Apple, Spotify, or your favorite podcast platform

Resources and Links:
Check out AutoPacific's Insights

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Corey Cantor from the Zero Emission Transportation Association (ZETA) joins Max to discuss some positive trends for EVs going into the new year. 2025 was a rough year for EVs with the axing of federal support after Republican-led legislation dropped the $7,500 credit on new vehicles, and sales have shown it. However, automakers are bringing new compelling products out in mainsteam market segments, the used market has never been better for EV-curious shoppers on a budget, and fast chargers are expanding rapidly.

Max and Corey go over

• How providers like IONNA and Mercedes are racing ahead in charging
• The market effects of used EVs, plug-in hybrids, and range-extended EVs
• Advancing state and federal policies like surface transport reauthorization
• What this moment of recalibration means for the long term Western EV market