If we aren't curious, we aren't learning. Curiosity breeds energy and creativity in your organization and within your team. In this episode we dive into the fascinating world of curiosity marketing with the brilliant Emily Aborn. Emily shares her insights on how we can use curiosity to better connect with our audiences, both online and offline. Whether you're a nonprofit, small business, or just someone who wants to have more engaging conversations, this episode is packed with practical tips and strategies you won't want to miss.

What you'll learn:
→ What curiosity marketing is and how it can benefit your organization
→ The four different types of curiosity and how to tailor your approach for each
→ Practical ways to incorporate curiosity into your marketing and team culture
→ How to build trust and encourage more meaningful conversations
→ Tips for refreshing and revamping your existing content and resources

Want to skip ahead? Here are key takeaways:
[03:34] Curiosity marketing is about opening a gap between what someone knows now and what they want to know. It is an opportunity to dive deeper into a topic, learn and figure out things you didn't even know you needed to know.
[08:34] There are four main types of curiosity: problem solver, fascinated, empathizer, and hard to reach. Understanding your audience's curiosity type can help you connect with them more effectively.
[15:01] Tapping into the curiosity of your audience and potential audience can lead to higher conversions. Using questions, stories, and everyday language can help create curiosity and engagement, rather than just pushing information at your audience.
[22:06] It's important to stand up for relevant issues and not try to be everything to everyone. This can help build deeper relationships with the right people.
[27:25] Curiosity also has a place in the workplace. Fostering a culture of curiosity within your team, by asking different types of questions, can lead to better collaboration and understanding.

Emily Aborn
Want to know a secret about today's guest? Want to know a little secret? Emily Aborn writes for a living and even she sometimes struggles to write for herself or about herself. As a Copywriter, Podcaster, and Content Marketing Consultant, Emily helps small business owners overcome the blinking cursor of doom by taking writing website copy, blogs, emails, and other marketing materials off their plate entirely. An entrepreneur for over a decade, Emily's had experience in over 110 industries and has guided thousands of nonprofits and businesses to find their voice, make their impact, and connect with those who need them most. She lives in New Hampshire with her husband, Jason, and their dog Clyde and enjoys game nights, hiking, and a stack of emotional support books on her night stand.
http://facebook.com/Emily.CatherineGrace
http://instagram.com/EmilyAborn
http://linkedin.com/in/EmilyAborn

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Is your website failing to convert visitors into donors, volunteers, or supporters? In this solo episode, I share the single most critical mistake I see nonprofits making on their websites – and it's costing them valuable connections with potential supporters. After reviewing countless nonprofit websites, I've noticed the same pattern emerging: organizations are missing clear, compelling calls to action that guide visitors toward meaningful engagement.

The Power of Clear Direction
Drawing from fundraising best practices, I explore:
- Why your website should function like an in-person donor meeting
- How to apply the "next step" mentality to your digital presence
- The connection between offline fundraising success and online conversions

Common Website Conversion Killers
Discover the two biggest mistakes that are hurting your website's effectiveness:
- Failing to ask visitors for specific actions
- Making it difficult for people to find essential information about your mission and services
- How unclear messaging sends potential supporters away empty-handed

Practical Solutions for Immediate Impact
Learn actionable strategies to improve your website today:
- Crafting compelling button text that reflects your organization's personality
- Strategic placement of multiple calls to action throughout your pages
- Creating blog posts that convert readers into engaged supporters

Testing and Refining Your Approach
I share insights on:
- How to evaluate your current website through fresh eyes
- Getting feedback from your existing supporters and volunteers
- Balancing professional presentation with authentic connection

Want to skip ahead? Here are some key takeaways:
- 06:22 Applying Fundraising Principles to Web Design Learn how successful donor cultivation translates to effective website strategy.
- 12:15 Creating Effective Calls to Action Discover how to write compelling buttons and links that encourage visitor engagement.
- 19:30 Blog Post Conversion Strategies Explore how to turn your content into a pathway for deeper supporter involvement.

Whether you're seeing low engagement rates or simply want to maximize your website's potential, this episode offers straightforward solutions you can implement today. Don't let another visitor leave your site without taking action – tune in to learn how small changes can create significant results for your nonprofit's online presence.

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Are you struggling to create website content that truly connects with your audience? In this episode, I sit down with Aaron Husack, a business owner who grew his company from one employee to 130 while earning Inc. 5000 recognition four years running. We explore how artificial intelligence can help you shift from writing content that makes sense to you, to creating content that resonates with your readers and drives them to take action.

Moving Beyond Your Own Perspective
Aaron shares valuable insights on:
- Why thinking like your audience is more important than analytics when you're starting out
- How to create a master prompt that ensures consistent voice and messaging
- The power of asking AI to review your content from your reader's point of view

Structuring Content for Maximum Engagement
Discover practical strategies for making your content more user-friendly:
- Creating TLDR sections that help readers quickly assess value
- Using AI to format content with proper headings and internal links
- Testing different content structures to see what resonates best with your audience

Building Trust Through Comprehensive Coverage
Learn how to position your organization as the go-to resource:
- Developing pillar content that covers topics from every angle
- Using social media questions to generate new content ideas
- Creating content that addresses common objections and concerns before they arise

Practical AI Applications for Nonprofits
We address real-world implementation strategies:
- Leveraging multiple AI platforms to find what works best for your organization
- Turning frequently asked questions into valuable website content
- Using AI to ensure your content speaks to your audience's emotional needs, not just their logical ones

Whether you're just getting started with content creation or looking to refine your current approach, this conversation offers actionable strategies to help you create content that truly serves your community and drives meaningful engagement.

Want to skip ahead? Here are some key takeaways:
- 08:45 Creating Your Master Prompt Learn how to develop a comprehensive guide that helps AI write in your voice and speak to your specific audience.
- 15:20 The Reader's Perspective Exercise Discover how to use AI to review your content through the eyes of your ideal supporter or program participant.
- 22:10 From Questions to Content Explore how social media questions and common inquiries can become valuable website resources.
- 28:30 Building Content Pillars Understand how comprehensive topic coverage helps establish your organization as a trusted authority.

Don't miss this opportunity to learn how AI can help you create content that truly connects with your community and drives the actions you need. Tune in for strategies that could change how you approach all your written communications.

Resources
Google Gemini - https://gemini.google.com/app
Claude - https://claude.com/
Manus AI - https://manus.im/
"They Ask, You Answer" - https://marcussheridan.com/they-ask-you-answer/#:~:text=For%20almost%20a%20decade%2C%20Marcus,Books%20Every%20CMO%20Should%20Read%E2%80%9Dhttps://marcussheridan.com/they-ask-you-answer/#:~:text=For%20almost%20a%20decade%2C%20Marcus,Books%20Every%20CMO%20Should%20Read%E2%80%9D

Aaron Husak
Aaron Husak, has spent 20+ years in HVAC, plumbing, solar, and energy-efficiency – building businesses. He founded Balanced Comfort in Fresno, CA in 2012 and grew it from 1 employee to a peak of 130+, earning Inc. 5000 4 years in a row, peaking #511 and at the same time earned the Great Place to Work® certification 3 times. All while building a 5-star service culture with 4,000+ five-star reviews online.

Learn more at https://www.sequioageo.com
https://www.facebook.com/SequoiaGeoMarketingAgency
https://www.linkedin.com/company/sequoia-geo

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours