In this episode, I sit down with witch, author, and soon-to-be “witch doctor” (getting her PhD) Sabrina Scott to explore the provocative crossroads of AI, consciousness, and spirituality. We trace humanity’s long history of animism and ritual, examine why the modern split between science and spirit is so recent, and ask whether large language models can, or should, play the role of teacher, priest, or prophet. Sabrina makes a compelling case for “spiritual reps”: the irreplaceable, embodied work of ritual, intuition, and lived experience that no algorithm can outsource. We dig into AI-written sermons, tarot-by-chatbot, and the rise of AI influencers, along with the uncomfortable possibility of cults forming around machine “gurus,” and even the esoteric idea that focused collective attention could create a digital egregore.

We close by challenging listeners to reclaim authenticity—in marketing and in meaning-making—by stepping away from the screen, returning to ritual, and doing the hard, human work that keeps our creative and spiritual muscles alive. Put in the reps; the machine won’t live your life for you.

Sabrina Scott

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot

In this episode of Digital Marketing Masters, I’m joined by Ben Albert, Marv Paul, Sabrina Scott, and my cohost Mahek Anam to unpack our biggest takeaways from PodCamp Toronto 2026, the “unconference” that thrives on community, inclusivity, and real human connection.

We explore why podcasting is less about perfect tech and more about producing an authentic listener experience: embracing imperfection, front‑loading the best moments, and prioritizing conversations that build genuine relationships. From improv and empathetic listening workshops to hallway chats and extended lunches, we share how the in‑between moments often deliver the most insight. We also cover the continued rise of YouTube and full‑episode social posts, cross‑platform listening habits, and why being a connector at events matters.

You’ll also hear quick spotlights on each of our shows, from spirituality and wellness, to tech and the evolving internet, to raw business conversations, and our own evolving format at Digital Marketing Masters in the age of AI. If you’ve been waiting to start a podcast, Sabrina’s challenge is simple: record on your phone today and ship it. And if you’re optimizing your current show, consider leading with your strongest clips, publishing everywhere your audience listens or watches, and nurturing the small group, in‑person moments that make this medium unforgettable.

Sabrina Scott: https://www.sabrinamscott.com/
Marv Paul: https://hellofrommarv.substack.com/
Ben Albert: https://realbusinessconnections.com/
Mahek Anam: https://www.instagram.com/girlintheehood/
Matt Rouse: https://www.linkedin.com/in/mattmrouse

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot

In this episode of Digital Marketing Masters, new co-host Mahek Anam sits down with Matt Rouse (author of Will AI Take My Job Too?) and Katie Brinkley (author of The Social Shift) to unpack the paradox of social media in the age of AI.

Content is easier to produce than ever, yet audiences crave real human connection. We explore why authenticity is becoming a strategic necessity, not a buzzword, and how community, not check-a-box posting, wins when algorithms shift and attention fragments. Katie reminds us of social media’s original purpose, building community, and why showing up as a real human is the only way to cultivate meaningful relationships online.

Matt shares his 3-10-30 rule for video attention, the importance of having a recognizable “face” for your brand, and why platform cultures demand tailored content instead of frictionless cross-posting. We discuss using AI to augment creativity (not replace it), from animating real photos into short videos to repurposing authentic long-form podcasts. Finally, we dive into the coming shift where AI agents personalize discovery from our pockets, and how consistent, specific identity signals across platforms can train models to associate your name with what you want to be known for.
Bottom line: use AI wisely to amplify what’s uniquely you and build communities algorithms can reference but never replace.

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot