Digital Innovation That Delivers Impact | Nils Fonstad, Academic Research Fellow, MIT Center for Information Systems Research (CISR)

In this episode of The Brand Called You, MIT researcher Nils Fonstad unpacks digital innovation as a disciplined, impact-focused process. From end-user centricity to improvisation, modularity, and learning at scale, the conversation reveals how organizations can innovate without wasting resources—and turn digital from hype into measurable value.

00:35- About Nils Fonstad

• Nils was educated at Cornell and MIT Sloan and earned his PhD from MIT.

• He has held senior research roles at INSEAD/eLab in Paris and MIT, publishing widely, including in Harvard Business Review.

• He co-founded the European CIO of the Year Awards with CIO Net and is currently based in Madrid.