Dig In Podcast Por Dig Insights arte de portada

Dig In

Dig In

De: Dig Insights
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Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.Dig Insights Economía Marketing Marketing y Ventas
Episodios
  • 136. How Campari turns insights into in-store experiences that actually sell
    Apr 1 2026

    On this week’s episode, host Jess Gaedeke is joined by Katie Curler, National Account Manager at Campari Group, to explore how insights and creativity come together to win the “first drink” at retail, what it takes to turn campaigns into in-store experiences that actually convert, and why brands must continuously engage consumers or risk losing them altogether.

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    35 m
  • 135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty
    Mar 25 2026

    On this week’s episode, host Jess Gaedeke is joined by Shelby Walsh, VP of Future Strategy & Innovation at Dig Insights, to explore how shifting consumer expectations—from instant gratification to AI-shaped education—are redefining wellness, and why brands must bridge immediate benefits with long-term value, show up in new ecosystems of influence, and build rituals to earn lasting loyalty.

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    11 m
  • 135. How a sales-led CEO builds CPG brands from 0 to $700M
    Mar 18 2026

    On this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CPG leadership, why aligning messaging to channel is critical for growth, and how personal consumer insight is fueling the next wave of “food as medicine” innovation.

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    40 m
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