Mastering Local SEO for Dietitians with Sam Sarsten of Thencan Designs

In this episode of the Tech Savvy Dietician, Courtney interviews Sam Sarsten from Thencan Designs to dive deep into local SEO tailored for dieticians. They cover essential strategies including the importance of service and location pages, Google business profiles, and tackling the challenge of being licensed in multiple states. Sam shares his journey and expertise, offering actionable tips and real-life success stories that highlight the impact of effective local SEO. This episode is packed with practical advice, from keyword research to leveraging Google tools, and emphasizes the value of showing up in local searches without compromising on professional integrity.

SAM'S WEBSITE
FREE LOCAL SEO LESSONS
FREE LOCAL SEO STRATEGY VIDEO

DECLET DESIGNS
90 DAY LOCAL SEO INTENSIVE WITH DECLET DESIGNS

00:00 Introduction and Episode Overview
00:35 Meet Sam Sarsten: Local SEO Expert
00:56 Sam's Journey into Local SEO
03:34 Success Stories and Client Results
05:40 Local SEO Strategies for Dieticians
10:34 Expanding Your Reach with Local SEO
14:58 Telehealth and Google Business Profiles
21:49 Keyword Research and Tools
28:14 Navigating Terminology Challenges
32:01 Medical Nutrition Therapy vs. GLP-1
32:22 Common Misconceptions in SEO
33:23 Tracking Keywords Effectively
34:57 Optimizing for 'Near Me' Searches
39:40 Importance of Location Pages
49:04 Google Business Profile and AI Search
51:42 Rapid Fire Questions and SEO Tips
56:42 Resources and Final Thoughts

In this episode, Megan Coulter, a copywriter and AI educator, joins us to discuss her journey from fearing AI to embracing it. Megan shares practical tips on how solopreneurs and entrepreneurs can leverage AI tools like ChatGPT, Jasper AI, and others for better content creation, marketing, and productivity. She emphasizes the importance of interacting with AI in a conversational manner and using it for brainstorming and market research. Additionally, the episode explores various AI tools integrated into software like Canva and Descript, and offers reassuring advice for those hesitant to adopt AI. Megan advocates for starting with one AI tool and gradually integrating its capabilities into your workflow.

00:00 Introduction and Guest Welcome

00:17 Megan's Journey into AI

00:52 First Impressions of AI

01:17 Rediscovering AI's Potential

02:47 Using AI for Copywriting

04:32 Prompting AI Effectively

06:04 Creating Custom GPTs

07:39 Voice and Tone in AI

15:25 Comparing AI Tools

19:43 Exploring AI Tools for Entrepreneurs

19:52 Canva's AI Features

21:29 Descript and Cast Magic for Podcasting

22:59 AI in Healthcare and Ethical Concerns

25:06 Fathom AI and Meeting Summaries

27:07 Using AI for Social Media Content

33:53 Tips for Dietitians Using AI

36:03 Overcoming AI Fears and Getting Started

40:00 Conclusion and Final Thoughts

WORK WITH DECLET DESIGNS

MEGAN'S WEBSITE

Michelle Bourbonniere, PhD — SEO strategist, researcher, and founder of Words on the Rise
Freebie: Cheat Sheet to Showing Up Well in AI Answers → words on the rise.com/ai

• Is SEO dead because of AI? What’s still true, and what’s changing

• The big shift: AI tools now have access to live search results (and why that matters for small businesses)

• How Google’s AI can personalize results based on what you’ve read vs. haven’t read (helpful… and creepy)

• Why AI Overviews and AI Mode are rewriting your message — and how that affects trust + conversions

• The difference between using AI for generating (emails, scripts) vs searching (recommendations, providers)

• Why being “a dietitian” isn’t enough: how AI personalization can reward specific audiences + specialties

• Off-page SEO is evolving: brand mentions can matter more than backlinks in AI search

• Reddit: how to show up without being salesy (and why etiquette + credibility matter)

• Michelle’s “3 R’s” framework for AI visibility:

  • Recognition (does AI understand your brand?)

  • Reputation (what does AI say when someone searches your name + reviews?)

  • Results (do you appear when someone searches for a provider like you?)

• A practical starting point: test your visibility in an incognito window

• The “wait, WHAT?” moment: AI pulling info from your terms & conditions because it’s the clearest writing

• Are blog posts still worth it? When they do make sense, and when they’re not the best use of time

• Recipe blogs and indexing reality: why Google may ignore “one more chocolate chip cookie recipe”

• Open an incognito browser window and test prompts your ideal clients would ask

• Check whether AI gets your business basics right (services, specialties, location/licensure)

• Make your most important info clear + concise on the pages you actually want AI to cite

• Build consistent brand mentions across platforms (podcasts, bios, socials, community spaces)

• Download Michelle’s cheat sheet: https://wordsontherise.com/ai

• Subscribe to her newsletter for ongoing AI search updates (sent about every two weeks)