Did AI Kill the SEO Star?

Host: Mark Fidelman
Guest: Julian Goldie

Main Topics Covered:

• The rapid evolution of SEO in the age of AI
• How AI tools like ChatGPT, Perplexity, and Grok are changing online search behaviors
• Similarities and key differences between traditional SEO and optimization for AI search engines
• Importance of being omnipresent across platforms (YouTube, LinkedIn, Reddit, blogs, etc.) for better AI engine ranking
• Essential tactics: in-depth keyword research (using tools like Ahrefs), competitor analysis, content strategy, and authoritative backlinks
• Special techniques such as creating industry listicles to boost authority
• Discussion on ChatGPT's "Agent mode," its potential impact on search, and the importance of structuring information for both users and AI agents
• Predictions for the future: the increasing role of large language models (LLMs) like ChatGPT in search, and how Google is rapidly integrating AI into its own results
• Budgeting advice for marketers: integrate SEO and "AEO" (AI engine optimization), focusing on an all-encompassing strategy

Action Items:

• Follow up with Julian for deeper insights into AI agent modes and evolving tactics
• Use Ahrefs for ongoing keyword research
• Reverse-engineer and improve upon competitor content
• Focus on acquiring industry-relevant backlinks
• Experiment with authoritative list-based content

Guest Contact:

• Julian Goldie, SEO specialist. Visit JulianGoldie.com for a free SEO strategy session and more resources