Dial ‘G’ for Engagement: Why Adding Games to Speed Dial Slots is a Hit with Users

“Content such as games and quizzes on speed dial slots of any digital product see fantastic results. We see a lot of users clicking on the icons of Gamezop to play.” Nikunj Soni, Affinity

Segments:

02:00 – Affinity was one of the earliest ad tech companies in India

05:00 – Helping publishers earn incremental revenue of up to 70-80%

07:00 – Algorithms that identify the right inventory for the advertiser

08:30 – Assigning speed dial slots to Gamezop was a game changer for user engagement

10:00 – Direct advertisers want gamification of ads

10:40 – ‘Refresh’ ads within games to earn more revenue

14:00 – A word for companies that invested in cookie-less solutions

17:00 – How publishers can leverage their data to optimize ad monetization