Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’ Podcast Por  arte de portada

Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’

Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’

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Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking.

It's how to show up when people ask ChatGPT for recommendations instead of Googling.

In this conversation, Rowan Cheung (@rowancheung) sat down with HubSpot Founder & CTO Dharmesh Shah (@dharmesh) to unpack:

  • AEO (Answer Engine Optimization): SEO for the AI era
  • How to structure content to get cited in AI answers
  • The hidden risk of low-quality AI content
  • Effectively using AI agents as teammates
  • The coming “AI App Store” for agents

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