Episodios

  • Micaela Piccolo doesn't want you to feel like you are "screaming into the void" with your marketing.
    Feb 23 2026

    What a banger!

    This one is going to be homework the next time I teach a brand management class.

    My guest today is Micaela Piccolo.

    Micaela runs an agency called Pony Social and is a fractional CMO with Dano's Dangerous Tequila.

    Which is amazing stuff.

    We had a deep dive conversation about Dano's, Pony Social, and marketing.

    In our conversation, we hit on things such as:

    • Building brand awareness around the term agave
    • Being a disrupter in a market segment
    • Picking an enemy in your branding
    • TikTok and social media
    • Loyalty
    • Market Research

    ...and, a lot more.

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    53 m
  • Vance Morris reminds us that people do business with people.
    Feb 19 2026

    My guest today is Vance Morris.

    This is a banging episode focused on customer service and giving your customers a "wow."

    In this conversation, I talk with Vance about:

    • His experience with Disney, NASA, and the Smithsonian.
    • Memorable service
    • Touchpoints
    • Customer journeys

    ...and, a whole lot more.

    Visit my site at www.DaveWakeman.com

    Get the newsletter at https://talkingtickets.substack.com

    Join our Slack Channel!

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    48 m
  • Nathaniel Marro wants to work towards a more sustainable music ecosystem.
    Feb 12 2026

    My guest today is Nathaniel Marro.

    Nathaniel is the Executive Director of NITO.

    We hit on so many big topics in tickets that I can't even begin to touch on everything.

    A few of the highlights:

    • Unfair & Predatory Ticketing
    • Fan 2 Fan Resale
    • Lina Khan
    • Touring Sustainability
    • Fee Transparency

    ...and, a lot more.

    Visit my website at www.DaveWakeman.com

    Get 'Talking Tickets' at https://talkingtickets.substack.com

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    49 m
  • James Warren wants us to be able to use stories as tools...
    Feb 9 2026

    This was so much fun.

    Until I went back through my notes, I had forgotten how many great nuggets of value James shared with me.

    We hit on the idea of stories, but in a way that makes storytelling accessible to anyone.

    In today's podcast, I talk with James Warren about:

    • Stories as tools to influence.
    • Audience segmentation
    • Qual v. Quant data
    • How to manage research and data together
    • And, a lot more.

    Visit James at www.ShareMoreStories.com

    You can check me out at www.DaveWakeman.com

    Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com

    Join our Slack Channel!

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    54 m
  • Brando Rich tells me that Cash or Trade started as a passion project...
    Feb 5 2026

    Brando Rich stops by today and we talk about Phish!

    Cash or Trade started as a passion project founded on a desire to re-create the community of picking up a ticket to a show you don't have a ticket for.

    At the heart of Cash or Trade is a fan to fan ethos.

    Today, we discuss a bunch of stuff:

    • Building a community online.
    • Innovation
    • The importance of getting fans into seats so that the seat isn't empty
    • "Slow Ticketing"
    • Possible reforms
    • And, more...

    Check out Cash or Trade at www.cashortrade.org

    Visit my site at www.DaveWakeman.com

    Get 'Talking Tickets' at https://talkingtickets.substack.com

    Join our Slack Channel.

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    41 m
  • Katy Raines's childhood taught her to focus on the audience...
    Jan 29 2026

    My guest today is Katy Raines.

    Katy is the Founder & CEO of Indigo.

    This was a great conversation focused on having an audience centered strategy when it comes to building an audince.

    We got into a lot of stuff today:

    • Katy's childhood and her introduction to the arts.
    • Why arts can be too product focused.
    • How some decisions are made by budget and habit.
    • Meeting today's audience in new ways.
    • The 3 levels of the product.

    Much more!

    Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com

    Visit my website at www.DaveWakeman.com

    Join our 'Talking Tickets' Slack Channel!

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    1 h y 3 m
  • Atttila Gazdag says your historical data can help you set better initial prices...
    Jan 26 2026

    Great conversation with Attila Gazdag today!

    Attila is with Dynamo Pricing. You can find them at https://dynamopricing.com

    We discuss a bunch of things about dynamic pricing including:

    • How do use historical data to set better onsale prices.
    • "Granular pricing"
    • Finding the right balance in your pricing between automation and being conservative.
    • "White glove customer service"
    • And, more...

    You can email Attila at attila.gazdag@dynamopricing.com

    Hook up with Attila on LinkedIn: https://www.linkedin.com/in/attilagazdag/

    Visit my site at www.DaveWakeman.com

    Make sure you sign up for the 'Talking Tickets' newsletter: https://talkingtickets.substack.com

    Join our Slack Channel here!

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    36 m
  • Matt Zarracina talks about patron safe resale
    Jan 22 2026

    Matt Zarracina is back!

    We discuss some new innovations at True Tickets as Matt and the team prepare for INTIX in Las Vegas.

    Give them a look and tell them that Dave sent you.

    In this episode, I talk with Matt about a bunch of ideas such as:

    • Face value caps
    • Resale and rent seeking behavior
    • Shadow audiences
    • Integration of True Tickets with secondary market platforms
    • And, a lot more.

    Check me out at www.DaveWakeman.com

    Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com

    Join our Slack Channel!

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    47 m