My guest today is Katy Raines.

Katy is the Founder & CEO of Indigo.

This was a great conversation focused on having an audience centered strategy when it comes to building an audince.

We got into a lot of stuff today:

• Katy's childhood and her introduction to the arts.
• Why arts can be too product focused.
• How some decisions are made by budget and habit.
• Meeting today's audience in new ways.
• The 3 levels of the product.

Much more!

Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com

Visit my website at www.DaveWakeman.com

Join our 'Talking Tickets' Slack Channel!

Great conversation with Attila Gazdag today!

Attila is with Dynamo Pricing. You can find them at https://dynamopricing.com

We discuss a bunch of things about dynamic pricing including:

• How do use historical data to set better onsale prices.
• "Granular pricing"
• Finding the right balance in your pricing between automation and being conservative.
• "White glove customer service"
• And, more...

You can email Attila at attila.gazdag@dynamopricing.com

Hook up with Attila on LinkedIn: https://www.linkedin.com/in/attilagazdag/

Visit my site at www.DaveWakeman.com

Make sure you sign up for the 'Talking Tickets' newsletter: https://talkingtickets.substack.com

Join our Slack Channel here!

Matt Zarracina is back!

We discuss some new innovations at True Tickets as Matt and the team prepare for INTIX in Las Vegas.

Give them a look and tell them that Dave sent you.

In this episode, I talk with Matt about a bunch of ideas such as:

• Face value caps
• Resale and rent seeking behavior
• Shadow audiences
• Integration of True Tickets with secondary market platforms
• And, a lot more.

Check me out at www.DaveWakeman.com

Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com

Join our Slack Channel!

My guest today is Brian Bauer from Bauer Entertainment Marketing.

We had a great marketing conversation that I think you are going to learn a ton from.

In today's conversation, we talk about:

• 1 to 1 marketing
• Attribution
• Zero click searches
• Brand awareness
• Marketing investments

And, just tons more.

A great marketing conversation.

Check out my website at www.DaveWakeman.com

Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com

Join our Slack Channel here!

My first, or second, sixth timer on the podcast...Martin Gammeltoft.

My dude is back to talk about a few new things he is working and some really cool stuff he is doing with Culture Suite.

https://www.culturesuite.co

I talked to Martin about all kinds of cool stuff including:

• Radiohead
• Thinking about websites
• Developing websites
• Accessibility in websites
• Marketing
• Data
• And, more...

Visit my website at www.DaveWakeman.com

Join our Slack Channel

Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com

Eric Rubio checks in from DC!

We could have have, should have, done this in person...

Eric is in non-profit theatre finance and wanted to come on to talk about some of the misconceptions folks have with the idea of being a non-profit.

We talked about some really good stuff on this one:

• Customer Orientation!
• Market research
• The lens that finance looks at programming through
• Sustainability
• Scarcity mindset
• And, a lot more...

Check out my site at www.DaveWakeman.com

Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com

Join our Slack Channel!

This is Lissa's first podcast appearance!

Nailed it!

Lissa is joining me from www.TicketBrokerBooks.com

We had a great conversation heading into 2026 about preparing for tax season.

Lissa also shared some ideas on setting up proper dashboards, getting your bookkeeping into the cloud, and a lot more.

Visit me at www.DaveWakeman.com

Get the 'Talking Tickets' newsletter at: https://talkingtickets.substack.com

Join our Slack Channel!

Happy New Year!

Love this conversation with Josh Litwack from Quantizr.

I saved it so it could be the first conversation you hear me have this year, 2026.

So...get ready to enjoy some great stuff.

Josh and I talk about:

• Destigmatizing AI in the arts
• Josh's favorite band.
• The economics of touring
• AI hype compared to internet hype
• The neglect of the business side of touring
• Intentionality + Purpose in goal setting

And, a ton more.

This one is super fun.

Enjoy it.

Visit Quantizr at www.quantizr.com

Get the Talking Tickets newsletter at https://talkingtickets.substack.com

Lots of new stuff coming in 2026...so don't miss out.

Share this episode with a friend or colleague!