What a banger!

This one is going to be homework the next time I teach a brand management class.

My guest today is Micaela Piccolo.

Micaela runs an agency called Pony Social and is a fractional CMO with Dano's Dangerous Tequila.

Which is amazing stuff.

We had a deep dive conversation about Dano's, Pony Social, and marketing.

In our conversation, we hit on things such as:

• Building brand awareness around the term agave
• Being a disrupter in a market segment
• Picking an enemy in your branding
• TikTok and social media
• Loyalty
• Market Research

...and, a lot more.

My guest today is Vance Morris.

This is a banging episode focused on customer service and giving your customers a "wow."

In this conversation, I talk with Vance about:

• His experience with Disney, NASA, and the Smithsonian.
• Memorable service
• Touchpoints
• Customer journeys

...and, a whole lot more.

Visit my site at www.DaveWakeman.com

Get the newsletter at https://talkingtickets.substack.com

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My guest today is Nathaniel Marro.

Nathaniel is the Executive Director of NITO.

We hit on so many big topics in tickets that I can't even begin to touch on everything.

A few of the highlights:

• Unfair & Predatory Ticketing
• Fan 2 Fan Resale
• Lina Khan
• Touring Sustainability
• Fee Transparency

...and, a lot more.

Visit my website at www.DaveWakeman.com

Get 'Talking Tickets' at https://talkingtickets.substack.com

This was so much fun.

Until I went back through my notes, I had forgotten how many great nuggets of value James shared with me.

We hit on the idea of stories, but in a way that makes storytelling accessible to anyone.

In today's podcast, I talk with James Warren about:

• Stories as tools to influence.
• Audience segmentation
• Qual v. Quant data
• How to manage research and data together
• And, a lot more.

Visit James at www.ShareMoreStories.com

You can check me out at www.DaveWakeman.com

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Brando Rich stops by today and we talk about Phish!

Cash or Trade started as a passion project founded on a desire to re-create the community of picking up a ticket to a show you don't have a ticket for.

At the heart of Cash or Trade is a fan to fan ethos.

Today, we discuss a bunch of stuff:

• Building a community online.
• Innovation
• The importance of getting fans into seats so that the seat isn't empty
• "Slow Ticketing"
• Possible reforms
• And, more...

Check out Cash or Trade at www.cashortrade.org

Visit my site at www.DaveWakeman.com

Get 'Talking Tickets' at https://talkingtickets.substack.com

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My guest today is Katy Raines.

Katy is the Founder & CEO of Indigo.

This was a great conversation focused on having an audience centered strategy when it comes to building an audince.

We got into a lot of stuff today:

• Katy's childhood and her introduction to the arts.
• Why arts can be too product focused.
• How some decisions are made by budget and habit.
• Meeting today's audience in new ways.
• The 3 levels of the product.

Much more!

Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com

Visit my website at www.DaveWakeman.com

Join our 'Talking Tickets' Slack Channel!

Great conversation with Attila Gazdag today!

Attila is with Dynamo Pricing. You can find them at https://dynamopricing.com

We discuss a bunch of things about dynamic pricing including:

• How do use historical data to set better onsale prices.
• "Granular pricing"
• Finding the right balance in your pricing between automation and being conservative.
• "White glove customer service"
• And, more...

You can email Attila at attila.gazdag@dynamopricing.com

Hook up with Attila on LinkedIn: https://www.linkedin.com/in/attilagazdag/

Visit my site at www.DaveWakeman.com

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Matt Zarracina is back!

We discuss some new innovations at True Tickets as Matt and the team prepare for INTIX in Las Vegas.

Give them a look and tell them that Dave sent you.

In this episode, I talk with Matt about a bunch of ideas such as:

• Face value caps
• Resale and rent seeking behavior
• Shadow audiences
• Integration of True Tickets with secondary market platforms
• And, a lot more.

Check me out at www.DaveWakeman.com

Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com

Join our Slack Channel!