Data Journey with Ludwig Holmstrom (Mentimeter) - Data and analytics for an audience engagement platform

Ludwig Holmstrom works as a Product Analytics Director at Mentimeter. Before joining Mentimeter, he had been working with data & analytics for more than a decade at various companies such as Kry, Spotify, and Google.

Mentimeter is a Swedish company that builds an interactive audience engagement platform. The platform allows users to create and conduct real-time polls, quizzes, and surveys. It is often used in educational and business settings to engage audiences and gather feedback. With Mentimeter, presenters can create various types of interactive presentations, including multiple-choice questions, open-ended questions, and rating scales. Audience members can respond to these presentations in real-time using their smartphones or other internet-enabled devices. Mentimeter provides a wide range of customization options and analytics to help presenters make the most out of their presentations. The company's mission is to empower people to share their ideas, opinions, and knowledge in a more effective and engaging way.

Topics that we talk about:

• What audience engagement platform
• Analytics use-cases at Mentimeter e.g. real-time visualization, customer journey
• Autonomous teams at Mentimeter
• Analytics stack at Mentimeter e.g. AWS, Redshift, Looker
• KPIs and dashboards e.g. Pirate Metrics (AARRR), Viral loop, LTV (Customer lifetime value)
• Unique aspects of working with data at Mentimeter

The podcast was recorded by Adam Kawa (GetInData).

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