Data-Driven Insights Shaping the Future of EV Charging in the UK, Jade Edwards, Zapmap

On this episode of the Hypercube Podcast, Adam Sroka speaks with Jade Edwards, Head of Insights at Zapmap, a leading EV charging platform in the UK. Jade shares her journey from data analysis in the insurance sector to leading insights at the forefront of EV infrastructure, where she leverages charging behaviour and network data to optimise public charging solutions.

The conversation explores the complexities of building and managing EV charging networks, from on-street lamppost chargers to high-powered hubs, and how data-driven insights inform planning, utilisation, and investment decisions. Jade explains how advanced analytics, GIS mapping, and forecasting models help stakeholders - including charge point operators, local authorities, and energy distributors - make smarter, more efficient decisions to support the growing EV ecosystem.

Adam and Jade also discuss the future of EV infrastructure, including AI-driven forecasting, integration with the energy grid, and the importance of providing equitable access to charging for all drivers. From practical operational insights to strategic planning for the energy transition, this episode offers a deep dive into the data shaping the future of EV charging in the UK.

Adam and Jade cover:

• Unexpected patterns in local EV charging behaviour
• Maintaining accurate and GDPR-compliant data
• Innovative collaborations with universities and industry partners
• Infrastructure planning, utilisation forecasting, and future pricing models
• Solutions for drivers without home charging options