Dairy’s future is bright, and it’s brightest when the industry is united toward common goals, the chairmen of the International Dairy Foods Association and the National Milk Producers Federation said.

“$11 billion or so in projects are happening or about to happen that will significantly grow the industry capacity throughout the country,” said Daragh Maccabee, CEO of Idaho Milk Products and Chairman of the International Dairy Foods Association (IDFA) in the podcast released today. “That means the processor community is stepping up, and we all know that the dairy producer community will do its part as dairy farmers always, always do. And aligned with that investment also comes furthering innovation capabilities or further investment in innovation capabilities so that the US can continue to lead the way in delivering value for milk in increasingly sophisticated ways.”

The discussion covers the unique qualities of the U.S. dairy industry, including its scale, efficiency, and sustainability. Maccabee and Mooney, who serves as chairman of the National Milk Producers Federation and Dairy Farmers of America, the largest U.S. dairy co-op, with the strength of cooperatives and industry organizations are also highlighted as keys to industry progress. However, dairy faces challenges around labor shortages and trade uncertainty, they said.

“We need new laws that help farmers continue to have the labor that we need on the farms to produce the milk. And without that, that's the biggest critical issue that I see as what could affect future dairy production in this country, is just making sure the cows get taken care of and the cows get milked under the labor standards that we have today,” Mooney said.

Still, the industry’s overall outlook remains something to cheer about, said Mooney, who soon will be stepping down as NMPF’s chairman. Reflecting on nearly two decades of leadership in that role, Mooney said it’s been an honor to be part of a profession that improves people’s lives.

“This industry is going to be bright for the future of farming. It's going to be bright for the producers,” he said. “And not only that, what makes me feel good at the end of the day is on our individual farms.”

Life as an influencer means entering free-wheeling debate with perspectives from all sides. But to advance better nutrition with ample servings of dairy, it’s necessary to do, says social media personality Lauren Twigge.

Twigge, a registered dietician and nutritionist with a degree in animal science, offers “Nutrition at Its Roots,” an online and social media platform she uses to advance the message of dairy’s benefits and high-quality nourishment. Her work has been featured in Prevention, Health, Shape, Good Housekeeping, and other media outlets helping to demystify nutrition and offer sound guidance for families and individuals navigating an often-confusing nutrition landscape.

Anyone seeking a bigger online presence should just get out there and engage, she said. “For farmers or health professionals like me that want to share facts, start putting the content out there. Your themes, your trends, your approach will come as you go, because you're going to start to get people asking you questions.” And while sometimes the interactions aren’t the most pleasant, in the end it’s worthwhile, she said.

“You've got so many great farmers online that are sharing their stories, showing days in their life, and I think that it really helps put a face to the industry, and that's what consumers need to see,” she said. “My big piece of advice would be, start the content, post the content, share your story, talk about your family, talk about the industry, and talk about why you love it. Connect people with your passion. And that is content that people resonate with, and content that people resonate with is content that people remember and learn from.”

A massive tax and spending bill is now law – but with half a year left, Congress now can turn its attention to getting whole milk back in schools, NMPF’s Paul Bleiberg said in a Dairy Defined podcast.

“One item I'll single out first that we're hopeful to get done really in the next couple months here is the Whole Milk for Healthy Kids Act,” Bleiberg, NMPF’s executive vice president for government relations, said in a podcast released today. “We had a great voice vote, bipartisan voice vote out of the Senate Agriculture Committee just over a month ago, so we're hoping that we can get that through the Senate and then through the House, and begin that work of getting whole milk and 2% milk back into schools and getting kids better access to the nutrient-dense dairy options that really give them the benefits they need and that they enjoy.”

Bleiberg also discussed efforts toward agricultural labor reform, the farm bill provisions included in current law and NMPF’s policy priorities for the rest of the year. Joining Bleiberg in the podcast is Maria Brockamp, NMPF’s new manager of government relations.

To learn more about NMPF’s policy efforts via a new bill tracker, please visit nmpf.org/bill-tracker.