DSP Strategy in the AI Era

Destaney talks with Gibby, BTR Media’s Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from zero coding experience to writing SQL for AMC, how to turn black box data into actionable insights, and why strong prompts and strategy matter more than ever in Amazon Ads.

Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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