Join Helen Bywater-Smith, Global Head of CX Advisory, Francisco Acuña, Head of CX in Latin America, Maura Howley, Senior Vice President, CX & EX in North America and Cyrille Dagorn, CX Service Line Leader, Ipsos BVA in France as they delve into the exclusive insights from our recent Global Voices survey. Where only 57% of organisations report consistently delivering customer experiences aligned with their brand promise.

They explore the shifting landscape of customer and employee experience (CX & EX) and discover how well you’re keeping pace in a rapidly evolving world.

What’s Inside This Episode:

• Fresh Insights: Uncover the newest trends and changes in experience priorities from our extensive global research.

• Global Perspectives: Gain insights from our Ipsos experts in France, Latin America, and the US as they share regional differences and common global themes.

Whether you’re addressing employee experience challenges, refining customer journeys, or simply seeking an understanding of the current and future experience landscape, this podcast episode provides actionable insights.

'Want to check out some additional insights from our Global Voices of Experience 2026 survey?' Download the survey report: What keeps CX and EX leaders up at night? | Ipsos

Join ⁠Bhavna Sawnani⁠ in conversation with ⁠Hannah Short⁠, Inclusion and Diversity Manager at Leeds Building Society in the UK and ⁠Grace Tong⁠, Vice President and Equity, Diversity and Inclusion Lead at Ipsos Canada, as they explore why women's health is becoming impossible for organisations to ignore.

Menstruation, menopause, fertility, pregnancy loss, experiences that shape how women navigate work, yet are rarely discussed openly. Grace and Hannah share the personal moments that sparked their advocacy, and why silence comes at a cost.

They discuss what it really takes to move from awareness to action, the cultural barriers that persist, and one bold initiative that gave male leaders a taste of what many women experience daily. Hannah also shares how Leeds Building Society is putting policy into practise, from tailored support and resources to creating a culture where colleagues feel genuinely seen and supported at every life stage. The conversation touches on allyship, intersectionality, and the role of data in driving meaningful change, along with honest reflections on pushback, progress, and what's still left to do.

This episode offers candid insights and a compelling case for why listening to women's health experiences isn't just the right thing to do, it's essential for building workplaces where everyone can thrive.

In today's fast-paced and competitive business environment, the ability to excel in customer experience is not merely a choice but a necessity for sustainable success. The latest episode of the Ipsos Experience Perspective Podcast provides an in-depth exploration of cutting-edge strategies and insights centred around the role of customer advocacy as a key driver in the acquisition of new customers.

Host Helen Bywater-Smith chats to Lorraine Rough and Jean Francois Damais about the recent R&D and paper they have authored “Advocacy Ripple Effect” which found:

- Emotionally connected customers recommend brands 4x more often

- Recommendations directly influence 1 in 3 new customer acquisitions

- Referred customers have a higher lifetime value and refer more new business

The podcast redefines the scope of Customer Experience (CX) by emphasising its crucial position not only in retaining existing customers but also in creating advocate-driven growth.

CX leaders will benefit from understanding how to leverage moments of service recovery and effective onboarding to foster moments of loyalty and advocacy.

Listen to the full episode and embark on a journey to reshape your customer experience initiatives into a catalyst for growth.