Creator POV: How to Build a Brand That Lasts With Louise Lundberg

This week on Influencer Marketing Talks, we’re joined by Louise Lundberg - a creator and digital strategist who brings a rare dual perspective to the industry. She works with global brands daily, while building her own audience across Instagram and Substack, giving her a front-row view of how the creator economy is evolving in real time.

In this episode, we dive into:

• How to build a creator brand with longevity, from niche vs. core to content that actually sticks.
• What separates great creator–brand partnerships from transactional ones, and why creators need to be included earlier in the process.
• The shifts shaping the creator landscape - from AI to new expectations on authenticity and expertise.

Whether you're a marketer or a creator, this episode is packed with insights you can apply right away.