Creative Business Mindset™ Podcast Por Joké Durojaiye arte de portada

Creative Business Mindset™

Creative Business Mindset™

De: Joké Durojaiye
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Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life. I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place. Welcome to Creative Business Mindset—where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths—the fear, fatigue, freedom, and fulfillment that come with growing something real. We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout. Powered by Creative Business Network™—home of the Business of Staging Certification™ and coaching for creatives. Disclaimer: Creative Business Network™ and Business of Home Staging LLC do not guarantee specific results and are not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.© 2025 Joké Durojaiye Arte Economía Gestión y Liderazgo Liderazgo
Episodios
  • Stop and Pinch Yourself: Celebrate the Wins You’re Skipping Over
    Aug 29 2025

    Are you overlooking your wins?
    In this episode of the Creative Business Mindset Podcast, Joké breaks down a powerful lesson inspired by a coaching client. Too often, creative entrepreneurs normalize their breakthroughs so quickly that they forget to celebrate them. Instead of honoring progress, we skip straight to the next problem—and in doing so, rob ourselves of joy, clarity, and confidence.

    Here’s what you’ll learn in this episode:
    ✔ Why your brain downplays progress and jumps to “what’s wrong”
    ✔ The hidden danger of always chasing the next milestone
    ✔ How gratitude and celebration fuel momentum in your business
    ✔ A simple practice you can use daily (and in team meetings) to acknowledge wins
    ✔ Why acknowledging growth—even the small stuff—changes how you move forward


    If you’ve signed a client, launched a service, hit a milestone, or simply showed up again today, this episode is your reminder to pause, pinch yourself, and recognize: you’re doing better than you think, and you’re just getting started.

    Whether you’re growing a home staging business, leading a creative venture, or balancing the grind of entrepreneurship, this mindset shift will help you celebrate progress and sustain success without burnout.

    Más Menos
    7 m
  • Creatives Under Pressure - I See You
    Aug 15 2025

    Creatives Under Pressure— A Spoken Word Tribute

    Episode Summary

    In this powerful spoken word episode, Joké Durojaiye delivers a relatable, funny, and emotional tribute to every home stager who ever undercharged, overworked, and still made it look effortless.

    This is not just poetry. It is real talk with rhythm.

    You’ll find yourself nodding along, laughing out loud, and maybe even tearing up as Joké shares the real behind the reel. From loading your own truck to fielding drive-by staging requests, this piece will hit home in more ways than one.

    If you’ve ever
    • staged with secondhand pieces
    • dealt with impossible budgets
    • been asked to "just throw in" furniture like it's sprinkles on a sundae
    This one is for you.

    What You’ll Hear

    • Why that spray-painted table still mattered
    • The mental math of quoting jobs while trying to stay sane
    • The infamous "Can you stage tomorrow" call
    • A moment to honor your journey and the business you built
    • A straight-up reminder to raise your prices and stand in your worth

    This Episode Is For

    • New and aspiring stagers trying to make sense of the chaos
    • Seasoned stagers who need a reminder of how far they’ve come
    • Creatives building something meaningful with limited resources
    • Anyone who wants to feel seen, heard, and respected in their work


    More From Joké

    Website: businessofhomestaging.com
    Instagram: @businessofhomestaging
    Workshops and offers: businessofhomestaging.com/workshop


    Want to Work With Joké

    If you’re ready to build a staging business that is both beautiful and bankable, explore coaching, courses, and resources created for stagers who are done playing small.
    Visit businessofhomestaging.com/resources

    Más Menos
    8 m
  • The Story Behind the Glory. They came for the strategy, but left with full hearts
    Aug 8 2025

    In this episode of Creative Business Mindset, I’m pulling back the curtain and telling the truth behind what really hit home at a recent business event where I was invited to speak.

    Spoiler: It wasn’t the strategy, the automation tips, or even the tech stack breakdown that had the biggest impact.

    It was one vulnerable slide.
    One raw story.
    One real moment that reminded everyone in the room—and me—that we don’t just need systems.
    We need soul.

    If you’ve ever felt like you’re building alone…
    If you’ve ever been praised for holding it all together while quietly falling apart…
    If you’re tired of only hearing success stories without the struggle behind them

    This episode is for you.

    What You’ll Hear in This Episode:
    ✅ The moment my breakout session shifted—and why one vulnerable story meant more than all the strategies I shared
    ✅ A powerful conversation with a fellow special needs mom that made me feel seen
    ✅ Why burnout, fear, and isolation are silently shaping your business—and what to do about it
    ✅ How to build a business that works for your life, not against it
    ✅ The real reason people stay loyal to you: your story, not your stats

    Keywords for Search & Discovery:
    entrepreneur burnout, building a business with balance, creative entrepreneurship, mompreneur stories, vulnerable business stories, business strategy with soul, how to avoid burnout in business, behind the scenes of success, the messy middle, how to stay human in business, systems and soul, podcast for creative entrepreneurs, home stager podcast, business mindset podcast for women, authenticity in business


    Mentioned in This Episode:
    – The slide that changed everything: The Story Behind the Glory
    – My own story of building systems as a special needs mom
    – Real convos that matter more than perfect business plans

    Love what you heard?
    Here’s how to go deeper:

    Join the Home Staging Startup Workshop
    DM me on Instagram: @businessofhomestaging
    Need systems that work for your life? Visit: businessofhomestaging.com/resources


    Rate + Review + Share
    If this episode spoke to you, please share it with someone who needs to hear it. Leave a review, rate the podcast, and tag me when you post—it means the world and helps more people find the real side of business we rarely get to talk about.

    Más Menos
    7 m
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Starting a business is a journey filled with excitement and challenges. Her openness about this experience highlights the realities of entrepreneurship, sharing both the exhilarating moments and the struggles of overcoming obstacles, managing finances, and handling emotional ups and downs.

Phenomenal speaker!!

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I’m a huge fan of this podcast. So relatable and practical advice anyone can put to use.

This is so helpful!

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