Originality Is Overrated: Make It Yours Instead

Description:
In this episode of Creative Business Mindset, we’re flipping the script on originality. You’ve been told to stand out by being 100% original — but what if that’s holding you back? Joké Durojaiye breaks down why the pressure to be "the first" is keeping creatives, coaches, stagers, and entrepreneurs stuck. You’ll learn how to stop overthinking, start creating, and build something that resonates — even if it's already been done before.

Because the truth is, nothing is new under the sun — but everything can be done your way.

What You’ll Learn in This Episode:

• Why chasing originality can be a creativity killer
• The difference between being original and being resonant
• How the most successful brands are remixes of existing ideas
• What Bruce Lee, Canva, and Beyoncé can teach us about inspiration
• The mindset shift that will finally get you out of your head and into action
• How to create your version of something that’s already working
• Why your lived experience is your creative advantage

creative business podcast, originality in business, how to start creating, stop overthinking ideas, remix your business, Canva inspiration, business mindset for creatives, starting a creative business, entrepreneurship tips, home staging business advice, stager marketing ideas, Joké Durojaiye podcast, faith-based creative business

Resources & Links:

• Learn more: businessofhomestaging.com
• Get tools + templates: businessofhomestaging.com/resources
• Join the Home Staging Startup Workshop: Workshop Info
• Connect on Instagram: @businessofhomestaging

Ready to stop chasing originality and start chasing resonance?
Take one small step after this episode — post, record, launch, or pitch.
Create your version. Make it honest. Make it yours.

In this episode, Joké gets real about what it means to be visible online without losing yourself in the process. With everyone shouting “be authentic!” from the rooftops, it’s easy to feel pressured into sharing every moment of your life for the algorithm. But where’s the line between real connection and oversharing?

From lessons learned on her own journey as a business owner, mother, and creative entrepreneur, Joké breaks down how to show up online your way. If you’ve ever felt torn between protecting your privacy and promoting your personal brand, this one’s for you.

What You’ll Learn in This Episode:

• Why visibility is no longer a luxury—it’s a strategy
• How your online presence impacts your SEO and personal brand
• The fine line between being “real” and being too real
• Why not every moment needs to be content
• The truth about other people’s reactions (hint: it’s not always about you)
• How to show up consistently without burning out
• Practical tips to define visibility on your terms
• The power of setting boundaries in content creation
• Why your story matters—even if no one clicks "like"

Joké’s Challenge to You:
Take one intentional step toward visibility this week. Whether it’s sharing a personal insight, creating a voiceover video, or finally saying yes to that podcast interview—show up in a way that feels right for you.

Mentioned in This Episode:

• Shout-out to Bradital Media and Wisdom Bradford for pushing personal content with strategy
• The idea that “You are the content”—but only if that feels authentic
• How visibility helped Joké’s business grow through real, human connection

If you’ve ever felt stuck between who you are and who you know you’re meant to be, this episode will shift something in you.

In this unfiltered conversation, I sit down with my coach, my friend, and one of Africa’s most trusted voices in personal and business transformation—Steve Harris. From helping entrepreneurs generate $17 million in six weeks to showing everyday people how to exceed their “perceived impossible,” Steve doesn’t just teach. He activates.

We unpack what it really means to position yourself for premium clients, why your pricing should follow your perception, not the other way around—and the truth about serving everyone (spoiler: you’re not for everybody). Steve breaks down how to own your message, find your people, and stop majoring in the minors.

In this episode, we cover:

• What does it mean to exceed your perceived impossible
• Why your positioning drives perception—and perception drives your pricing
• The three tiers of clients: 90%, 10%, and 1%—and how to speak their language
• How to build a brand that disqualifies the wrong people so you can attract the right ones
• Why failing fast is better than procrastinating for perfection
• And the hard truth: you don’t need everyone, just the right someone

This episode is your wake-up call to stop playing small, start failing forward, and build the brand your legacy deserves.

Connect with Steve Harris:
Instagram: @iamsteveharris

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