Creating Content That Sells - with Aggie Meroni, White Bee Digital

Feeling stuck on what to post on social media? Wondering if you're doing too much… or not enough? If social content leaves you scratching your head (or shouting into the void), this episode is for you.This week, I chat with Aggie Meroni, founder of Whitebee Digital – a paid social agency that helps e-commerce brands thrive on Meta, Pinterest, and TikTok. While Aggie knows ads inside and out, this conversation is all about organic content – and how to make it work before you even think about running ads.Learn how to create a content strategy that feels manageable and purposeful Hear the kinds of posts that really resonate – from unboxings to founder stories to behind-the-scenes snippetsFind out why buying followers is a huge no-no – and what to do insteadDiscover which platforms make the most sense for your product and your audienceLearn simple ways to repurpose content (hello, ChatGPT!) so you’re not always starting from scratchUnderstand what metrics actually matter and how to know if your content is workingAggie shares loads of practical tips in a super approachable way – no jargon, no pressure, just helpful advice you can take away and try today.Whether you’ve got one product or a whole range, you’ll come away feeling clearer, more confident, and ready to show up online in a way that feels good (and gets results).USEFUL RESOURCESWhitebee Digital WebsiteWhitebee Digital InstagramAggie Meroni LinkedInLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.https://vickiweinberg.com/membership/Mentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membershipHosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2