Today's episode explores the CFO's crucial and sometimes misunderstood role within your leadership team. Tom Morral shares insights on how a CFO can significantly influence the strategic direction of an organization and how the CFO must understand the diverse needs of all departments and allocate resources effectively to support the overall goals. The CFO is not a spreadsheet manager, a simple numbers person, or the person with the checkbook - they bring vision, experience, expertise, and perspective to balance financial constraints with the company's broader objectives. Whether you're a startup founder managing everything solo or an executive seeking to enhance your financial leadership, every business deserves an expert CFO, and this discussion offers valuable strategies for understanding why. Featuring Tom Morral.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.

Pricing strategies can make or break a business, impacting everything from profitability to market positioning. In today's discussion, we explore the nuances of optimizing pricing strategies, including why it's essential to think first about your product's value (not just costs or margins) and align it with customer segments. Philippe Touzot helps us understand pricing effectively while considering competitor positioning and customer psychology. We also highlight how different pricing tiers and options can impact greater potential in your market. Whether you're rethinking your approach or fine-tuning your pricing, this episode will help you set or keep your business on the right path. Featuring Philippe Touzot.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.

For many of us in business, finance can often be intimidating, confusing, or a "necessary" part of the job. Today's episode peels back the layers of the dynamic and maybe less obvious role finance plays in driving business success. Join us as Gaetano Di Pietro illustrates why finance is the lifeblood of any organization. From managing cash flow to understanding macroeconomic impacts like inflation and interest rates, Gaetano shares insights on how financial insights can propel businesses toward sustainable growth and profitability. Join us for practical strategies for integrating financial health into every facet of business operations, ensuring that decisions contribute positively to the bottom line. Whether you're a small business owner wrestling with budget constraints or a leader in a larger corporation seeking to build more robust financial strategies, this discussion is an essential listen for anyone looking to understand finance better and leverage that understanding to grow your business. Featuring Gaetano Di Pietro

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.