Create An Effective Marketing Funnel and Content Strategy for Product-based Businesses with Ruthie Sterrett
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Create An Effective Marketing Funnel and Content Strategy for Product-based Businesses with Ruthie Sterrett
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In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners.
Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to utilizing different platforms effectively, Ruthie's insights are sure to empower entrepreneurs looking to elevate their marketing game.
Key topics and takeaways:
- Mapping out campaign themes for product-based businesses
- Long form content for attracting new customers and nurturing existing ones
- Committing to a consistency that can be maintained
- Repurposing long form content into other formats
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