Cracking the Meta Ads Code: Scaling Sanely in a Shifting Landscape

In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.

She and guest host Meredith McKeough dig into what’s changed with Meta’s Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.

This conversation captures the mindset shift many are making in 2025: giving platforms room to do their job while focusing on message clarity,
audience signals, and systems that run even when you’re not online.

Recorded live at the Telus Convention Centre during SocialWest 2025, Canada’s largest marketing conference, welcoming over 900 professionals from across the country.