• Content Is Profit

  • By: BIZBROS
  • Podcast
Content Is Profit By cover art

Content Is Profit

By: BIZBROS
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  • Summary

  • Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.  The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
    © 2022 Content Is Profit
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Episodes
  • From First $5,000, to 3 Million Blog Views & Success In Tech World with Colin Gray

    From First $5,000, to 3 Million Blog Views & Success In Tech World with Colin Gray
    May 3 2024
    Today we chat with Colin Gray. Our favorite Scottish content creation guru who turned his passion into a thriving million-dollar business. With nearly 3 million blog views a year and a successful software launch under his belt, Colin’s insights are pure gold! He reveals how he started from scratch, his transition from blogging to creating Alitu (an all-in-in-one Podcast maker), and how he maintained momentum in content production for over 14 years. His strategies include rigorous accountability, effective time blocking, and a deep understanding of his audience’s needs. Whether you’re just starting out or looking to scale, this chat is packed with actionable tips on turning content into a profitable business. From his first $5,000 in affiliate earnings to launching a tech startup, his journey is a roadmap to success. Enjoy! Timestamped Overview: 00:00 Blogger hit 3M views, launching Alitu. 03:18 Excited to lead with fun podcast story. 07:02 Fear of forgetting connections in relationships and referrals. 12:15 Blogging covered key podcasting search traffic effectively. 15:20 Affiliate income from honest podcast recommendations. 18:49 Handled 12 clients, but content creation suffered. 19:47 Gratitude for production and its benefits. 25:43 Transitioning to educational space, building community, challenges. 28:18 Discussion on software and content creation process. 31:19 Colin and I discuss content creativity strategy. 34:37 Text advocates for customer relationship building through software. 38:07 Consistency and accountability key to early success. 41:43 Focusing on quality, targeting specific problems. 43:25 Enjoying podcast with interviews and specific topics. 48:20 Creating unique content, profit path, attention to time. 49:12 Create content, build audience, earn over time. Connect with Colin: Facebook Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    50 mins
  • Quality & Quantity: What to Look for to Increase Attention & Retention

    Quality & Quantity: What to Look for to Increase Attention & Retention
    May 1 2024
    Are you caught in the crossfire of the quality vs. quantity debate in content production? You're not alone. It's a classic problem that every content creator faces: How to produce enough content to keep the audience engaged while ensuring each piece resonates with quality and purpose. Today we talk about exactly that. Here are some points that can help with your production decission. Strategic Content Creation: Think of content creation as strategic sprints rather than a never-ending marathon. It's about refining your skills through continuous practice and feedback implementation. Similar to how athletes would improve on their skill. The focus here is on intentionality—creating with a purpose and constantly seeking to improve. Leveraging Data for Insights: To truly measure your content's impact, focus on key metrics such as completion rates, click-through rates, and overall engagement trends. This data isn't just numbers; it's a direct reflection of what your audience loves and what they skip. Implement the CPR Method: Introduce the Create, Publish, Reflect (CPR) method into your workflow. Each piece of content is a stepping stone towards excellence. Use this process to make adjustments, learn from each publication, and elevate the quality of your work steadily. This cycle encourages a growth mindset, crucial for both solo creators and teams. Whether you're a seasoned creator or just starting out, embedding a routine of creation, publication, and reflection loop, you ensure that your digital presence not only grows but thrives. Enjoy! Timestamped Overview: 00:00 Posting more on social media doesn't hurt. 04:02 Understanding variance in poker and decision-making. 09:03 Quality versus quantity in content creation and consistency. 12:32 Scholarships, sports, content creation, practice, quality, resources. 15:59 Analyze social media content to improve engagement. 18:09 Seek guidance on resources needed for content creation. 20:09 Analyzing podcast data and audience engagement techniques. 24:21 Hooked on daily wire reacting to comedians. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    28 mins
  • What Investors are Looking For & Building Profitable Teams with Ben Chatraw

    What Investors are Looking For & Building Profitable Teams with Ben Chatraw
    Apr 26 2024
    Today it is a special one as we explore how relationships affect our success in business from an investor, leader, and great father. We are honored to bring Ben Chatraw. He has become a close friend in, and out of the soccer field. He has an incredible story going from running a hedge fund to becoming a faith-driven leader. He really showed us the power of the right, and genuine connections, and how it transforms into business momentum. We talked about: How to recognize authenticity Managing people VS Leading People, and how most people have it wrong The one thing that can help you create bigger margins. How Ben almost died!!! This one is special! Thanks Ben for coming on and sharing your message. Enjoy! Timestamped Overview: 00:00 Passionate welcome to the show about relationships. 04:15 Sharing experiences, relationships, and support in entrepreneurship. 08:18 Balancing networking and authentic connections in business. 12:21 Communication and intuition skills improve with practice. 13:01 "Be interesting, be interested; ask good questions." 16:40 Non-soccer player aims for World Cup. 21:11 Connecting with non-technical dreamers, building internal teams. 25:01 Navigating challenges and opportunities in business growth. 27:37 Manager's skills include relational, accountability, and trust. 30:44 Effective team building through strategic hiring process. 34:56 Prioritize long-term purpose over monetary gain. 38:14 Kids learning through trial and error process. 41:39 Recognizing value of mentorship and relationships. 44:40 Liver transplant governed by critical condition, not waiting. 45:46 Doctor's warning, plea for life-saving transplant help. 51:46 Nurturing relationships is easier than thought. 52:35 Appreciation for inspiring us to be better. Connect with Ben: LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    54 mins
Leadership Marketing Economics
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