PEOPLE STAY FOR YOUR PERSONALITY People come for your content. They stay because of your personality. We have heard it so often. People do business with those they know, like and trust. It's all about building rapport. People like you and fall in love with you because of your personality and story. On this episode, I want to share with you a session I did recently during my Audience Explosion Blueprint Workshop. This was a powerful 3-day workshop where I helped a group of podcasters build their strategy to grow their audience. This particular session will help you develop your personality and begin building powerful relationships with your audience. YOUR UNIQUE STYLE And what I want to help you do in this session is really get clear on your personality. Your personality is your unique style. A lot of people think personality means I need to be funny or I need to be over the top, I need to be this big, boisterous, iconic personality. Personality just means you're uniquely you. It it's what makes you different from everybody else. There are 4 or 5 characteristics that you possess that people love about you. Listeners may say things like I love how warm she is, or I love how inviting he is. I love how he listens. I love how attentive he is. He's always able to distill my problems down to 1 or 2 sentences. I love how he makes me laugh, or I love how she makes me smile when she walks in the room. There are plenty of characteristics that you can have that make you uniquely you and why people love you. I want to help you figure out how to bring more of that into your content. Your personality is what keeps people coming back week after week and episode after episode. Your personality is why people fall in love with you. The content gets listeners to come. Your personality gets them to stay. NOT JUST CONTENT ALONE If you rely only on content, you're a commodity. I can get content anywhere. Not only on other podcasts, but I can get content in books and blogs and websites and videos and everywhere else. However, I can't get you anywhere else other than your show. So if you think of various subjects like cooking, how many cooking shows are there? How many cooking channels are there? And politics... everybody is talking politics these days. Anybody can interview celebrities and athletes. What makes these shows different? What makes the cream of the crop rise to the top? It's all of their personality. If you think of somebody like Rachael Ray, she doesn't have a background as a culinary chef. She's just a mom that gets in the kitchen and makes up easy stuff for her family to eat. And, women love her for it. Rush Limbaugh took political talk and really brought back AM radio by adding his personality into it and adding a little humor into it. He added his sarcasm and his wit. Rush was also incredibly knowledgeable about the subject matter. So many people try to copy Rush, but they can't because they can't copy Rush's personality. OPRAH'S PERSONALITY It is the same thing with Oprah Winfrey. Oprah, Sally Jesse Raphael, and Phil Donahue. Every channel had one of those talk shows on it where it was sensationalism. It was tabloid sort of conversation. They were all doing the exact same thing. Oprah decided she didn't want do the exact same thing. She wanted to do a show her way and talk to people that interested her. Oprah wanted to talk about things that are meaningful, not only to her, but to her audience, to the women who were watching every day. And so she talked started talking about weight loss and started talking about the books that she loved, and she started talking about all of those things. Next thing you know, Oprah rises above all the rest, and Oprah becomes Oprah instead of Oprah Winfrey. It's how she became who she is, because she stopped trying to be like everybody else and started being herself. Oprah started being her authentic self. BOB COSTAS I watched Bob Costas. Bob is so knowledgeable about the sports, especially baseball. When you would watch Bob interview somebody, Bob's questions were often longer than the answers that his guests gave, because Bob knew so much. Unfortunately, when he tried to do his late night talk show, Bob's questions were way too long and his talk show didn't survive. But Costas was a great sportscaster and a great broadcaster, because he brought things out of the people he would interview. He knew so much about his guests and topic and had such a passion for it, and he let that come forward. And that's what makes great broadcasters. When you hear a great play-by-play guy, they're unique because they're bringing their personality into it. All these other guys that try to copy that individual and it doesn't work. The copycats aren't unique, and they don't rise to the top. There are very few great play-by-play guys because the greats are uniquely themselves, and that's what I want you to bring to your show. Bring uniquely you in there. CONTENT FILTER Once you've defined your ...
