Collecting Collectible Avatars

In July of 2022, Reddit launched something a little different. They supercharged the Avatar Builder, connected it to a decentralized blockchain network, and rallied creators from around Reddit to design Collectible Avatars.

Reddit users could purchase or claim a Collectible Avatar, each one unique and backed by the blockchain. And then use it as their avatar on the site. Or, they could take pieces from the avatar and mix and match with pieces of other avatars, creating something even more original.

The first creator-made collection sold out quickly, and Reddit continued to drop new collections for holidays like Halloween and events like Super Bowl 57. As of this podcast recording, over 7 million reddit users own at least one collectible avatar and creators selling collectible avatars on Reddit have earned over 1 million dollars. It’s an understatement to say the program has been a success.

In this episode, you’ll hear from some of the people behind the creation of Collectible Avatars. They explain how Collectible Avatars grew from Reddit’s existing Avatar platform, how they scaled to support millions of avatars, and how Reddit worked with both individual artists and the NFL to produce each avatar.

Check out all the open positions at Reddit on our careers site: https://www.redditinc.com/careers

Join the conversation at: https://www.reddit.com/r/RedditEng