Clear advice from an HR expert: Invest in your frontline managers

Danni Sra, SHRM-SCP, SPHR, has enjoyed a successful career as an human resources manager, and she wants businesspeople to know that the job of running an HR department goes well beyond rule enforcement – a typical stereotype of what HR managers do. With years of experience in the convenience services industry, she has plenty of valuable advice for operators.

In this episode of Automatic Merchandiser & VendingMarketWatch’s Vending & OCS Nation, host Bob Tullio sits down with Danni Sra to unpack the evolving role of human resources in today’s fast-moving workplace, especially within the convenience services industry.

Drawing on her experience in helping grow Gourmet Coffee Service into a major market player, Danni shares practical, real-world insights on hiring, retention, compliance and the increasing complexity of managing a dispersed, frontline workforce.

From the rising expectations of Gen Z employees to the costly risks of compliance missteps, this conversation is a must-listen for operators and business leaders looking to build stronger teams and avoid expensive mistakes.