Choosing Your Direct Sales Strategy

In this episode, Matt & Lauren explore three different ways creators can get started selling direct, and the tools you’ll need along the way! Learn about:

💡 Using direct assisted platforms like Books.by to build a website for you

💰 Selling on marketplaces like Etsy for a hybrid sales approach

📚 Connecting Lulu Direct to your site for true direct-to-consumer sales

🧰 Stocking your toolkit with some of our favorite sales and marketing solutions

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Learn More About Lulu Direct
• Learn More About Books.by and Stck.me
• Buy Matt’s Book Profit-on-Demand

💡 Listen to These Episodes

• Ep #31 | Your 7-Step Guide to Building an Online Bookstore
• Ep #70 | How Does Selling Direct Actually Work?
• Ep #96 | Building a Landing Page for Your Book

💡 Read These Blog Posts

• Choosing the Right Direct-to-Consumer Solution for Selling Your Books
• Shopify vs. Wix vs. WooCommerce: Which Ecommerce Platform is Right for Your Book?
• Licensing Your Foreign Book Rights with DropCap Marketplace

💡 Watch These Videos

• Direct Sales Playlist
• How to Get Started with Direct Sales
  
  
  

Sound Bites From This Episode

🎙️ [4:47] “So for those of you that are interested in selling direct, but you don't have the time or the experience, or you just want to give it a quick try and you don't want to invest too much in it… These direct assisted platforms, I think, are really great for that.”

🎙️ [23:41] “There's no better way to control the customer experience from beginning to end and grow your business and capture all that data.”

🎙️ [38:23] “If your goal is long term growth and scalability, that should be a factor that you consider while you're deciding on your solutions.”

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