Change 2: Leading Change Without Losing People

Resistance isn’t the problem. It’s the signal.

Philippa and Penelope from 4D Human Being are back — and if change is on your radar right now, you don’t want to miss this one.

Two people who’ve sat inside enough organisations to know that most change fails not because the strategy was wrong, but because the humans weren’t brought along.

People don’t resist change. They resist being unclear, unsupported, and unconvinced.

The Switch Model nails it in three parts:

• Give people clear direction (Rider)
• Speak to how they feel (Elephant)
• Make the new way easier than the old way (Path)

Simple framework, genuinely useful — and Philippa and Penelope pull it apart in a way that actually sticks.

The conversation gets particularly good when they hit the leadership blind spot nobody wants to admit: you’re being watched more than you’re being heard. What you do and what you praise moves people faster than any slide deck.

Three tools they leave you with that actually work:

• Three Things for clarity when you do not have every answer
• Vision people can picture and buy into
• The Three Es: Experience, Emotion, Expectation, so everyone knows what is happening, how to hold it, and what to do next

Warm, sharp, and to the point. Whether you’re leading change, living through it, or quietly resisting it yourself — this conversation will shift something for you.

Less push. More possibility.​​​​​​​​​​​​​​​​

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Resources

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